ENTERTAINER business Blog


The ENTERTAINER’s growing team relocates to the Landmark Tower

Lesego Puso

The global lifestyle incentives brand boosts workforce by 48% in 24 months and expects continued growth.

Dubai, 21st January 2018: The ENTERTAINER, the global lifestyle incentives brand, has moved its global headquarters to the modern 27-storey Landmark Tower on Sheikh Zayed Road in the Dubai Marina.

The new headquarters will allow the company to increase staff levels by an extra 37%, in an effort to meet the growing needs of the business. The move forms part of the company’s extensive growth and development plan for the next few years.  It also reiterates their commitment to improve the working environment and job satisfaction levels of their staff.

Donna Benton, Founder and Chairman of the ENTERTAINER says the move marks another significant milestone in what has been a period of outstanding growth for the business.

“While space was a main priority for the move, it was imperative for us to choose a location that offered our employees a sense of place and a cohesive community. With bonus amenities such as a gym and two cafeterias offering plentiful dining options where employees can relax together outside of the office, the Landmark Tower was the perfect choice,” said Benton.

Rajesh Garg, Landmark Group Chief Financial Officer, welcomes Donna Benton, Founder and Chairperson of the ENTERTAINER, into the new premises.

The incentives brand previously occupied 7,000 square feet in the Arjaan Rotana Office Tower in Media City. The entire ninth floor of the Landmark Tower now provides 22,000 square feet of flexible office space.

“The new office brings us a strategic location and the certainty of a professional environment benchmarked against globally recognised standards,” adds Benton.

Long-time Dubai residents may know the ENTERTAINER solely for its two-for-one offers that allow them to save on dining and leisure. What many may not know is how the ENTERTAINER has also transformed itself completely, in recent years, to become a 100% digital company that also designs app solutions, for corporate clients, geared towards fostering customer loyalty.

The company’s continued global expansion, in both the B2C and B2B sectors, has had a notable impact on the rise in recruitment. The ENTERTAINER global team now occupies 16 offices across the Middle East, Europe, Asia and Africa.


About​ ​the​ ​Entertainer

Founded in 2001 by Donna Benton, the ENTERTAINER is the leading provider of incentive offers from well-known dining, leisure, entertainment, beauty and hotel brands across the Middle East, Asia, Africa and Europe. The company successfully transitioned from a print publication to a data-driven, tech company with the launch of the award-winning ENTERTAINER App in 2013. Packaged together as destination-specific products, the company has enjoyed phenomenal growth by virtue of a strong partner network, a burgeoning corporate loyalty business, and a broad base of delighted customers. Today, the Entertainer offers 38 consumer products and tailored B2B solutions, across 20 destinations in 15 countries and has over 10,000 merchant partners globally. For further information, please visit www.theentertainerme.com


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