Dubai, UAE – August 22, 2024 – Multiways International L.L.C., a leader in cutting-edge mobile and Web 3.0 technology, announces a strategic partnership with the ENTERTAINER, the region's leading lifestyle savings app, to celebrate the launch of their flagship Daria Bond smartphone.

This exciting collaboration brings Daria Bond customers the exclusive ‘Daria ENTERTAINER’ app, a co-branded lifestyle savings app offering access to over 3,500 Buy One Get One Free offers across the UAE, Oman, Qatar, KSA, Bahrain, and Egypt. Daria Bond owners can indulge in 2-for-1 savings at restaurants, attractions, leisure activities, spas, salons, fitness centers, hotel stays, and much more.

The Daria Bond smartphone goes beyond just a device. It features an embedded client node that empowers users to participate in secure transactions and earn rewards through a proof-of-activity consensus protocol. These rewards can be conveniently used to purchase location-specific offer packages within the Daria ENTERTAINER app – which comes pre-loaded on all devices in the UAE.

Amplify your lifestyle savings further! Daria Bond owners can also unlock exclusive subscriptions to ENTERTAINER Soleil. This program provides access and discounts at hotel pools, beach clubs, top gyms, and fitness classes across the UAE, allowing you to unwind and stay active at a fraction of the cost.

Donna Benton, Founder and CEO of the ENTERTAINER: "We're thrilled to partner with Multiways and Daria Bond to offer their users an unparalleled lifestyle savings experience through the Daria ENTERTAINER app. This collaboration perfectly aligns with our mission of providing exceptional value and enriching experiences for our members."   Mr. Halil Chaglar, CEO of Multiways International L.L.C.: “We believe in innovation, transparency, collaboration, and sustainability, guiding us in creating value for our customers and the broader community. The ENTERTAINER is the perfect partner to celebrate the launch of our flagship Daria Bond smartphone with the Daria ENTERTAINER app, so our users can enhance their lifestyle and make substantial savings across the region.”  

About Multiways International L.L.C.

At Multiways International L.L.C., we are pioneering the future of Web 3.0 by integrating Distributed Ledger Technology (DLT) into smart devices. Our flagship product, the Daria Bond smartphone, features an embedded client node that enables users to participate in secure transactions and earn rewards through our proof of activity consensus protocol.

Our mission is to make the Web 3.0 economy accessible to everyone, regardless of their technical expertise or financial status. We believe in innovation, transparency, collaboration, and sustainability, guiding us in creating value for our customers and the broader community.  

About the ENTERTAINER Business

Powered by the ENTERTAINER - the region’s leading lifestyle savings app with a network of 10,000 merchant partners globally - the ENTERTAINER business empowers over 250 global businesses with customised loyalty and rewards programs. We enable businesses to tailor programs to enhance customer acquisition, improve staff retention, and drive data-driven omnichannel engagement. Find out more about what we do here - business.theentertainerme.com.  

Media Contact:

Rana Al Najjar, ENTERTAINER Business Marketing Manager

M: +971 50 557 9203

E: [email protected]

Dubai, UAE – 10 May 2024 - iSTYLE, the leading Apple Premium Partner in the Middle East,Africa and Central Eastern Europe, and the ENTERTAINER, the region’s leading lifestyle savings app, today announced the launch of a co-branded app, iSTYLE ENTERTAINER.  

This innovative app will provide iSTYLE customers in the UAE and Oman access to save at over 200 merchants. The app will include Buy One Get One Free offers for dining, attractions, activities, salons, spas, fitness, hotel stays and more. 

Ernest Sales, President of Local Office and Co-President of Retail at Midis Group said, “We’re excited to provide our loyal customers with an exceptional way to explore new experiences, save money, and get the most out of their lifestyle. The platform will offer an enhanced iSTYLE user experience allowing customers to easily find and redeem savings on the go.” 

Donna Benton, Founder and CEO of the ENTERTAINER added, “When it comes to brand loyalty, consumers have adopted a no compromise on quality or value approach, and we are uniquely positioned to help clients navigate this ever-changing digital landscape. We are proud to deliver iSTYLE ENTERTAINER, a platform that can evolve with iSTYLE's vision and create a more rewarding experience for their customers.”   

About iSTYLE 

iSTYLE, part of the Midis Group, was established in 2005 and has grown to become one of the largest networks of Apple Premium Partner stores in Central Eastern Europe, the Middle East, and Africa (CEMEA). Together with its sister company K-Tuin in Spain, iSTYLE runs over 135 dedicated Apple points of sale across 13 countries in the region, making them the go-to destination for Apple enthusiasts who are looking for the latest and most reliable Apple products. 

About the ENTERTAINER business 

The ENTERTAINER business offers customised loyalty and rewards opportunities to over 250 businesses globally. We enable businesses to tailor their loyalty and rewards programs to serve their customers and staff. Whether driving customer acquisition, improving staff retention or increasing omnichannel data-driven engagement, the ENTERTAINER business delivers tangible ROI in addition to invaluable analytics and insights. 

 

For press inquiries, please contact: 

Rana Al Najjar, ENTERTAINER business Marketing Manager 

Mobile: +971 50 557 9203 

Email: [email protected] 

Website: business.theentertainerme.com 

   

Credit cards don’t have to just be one-dimensional, they can be used for so much! 

Thanks to the HSBC ENTERTAINER app cardholders can spend smarter and get the most out of their cards. Whether it’s fun brunches, luxury spa days or exciting getaways the app can unlock a world of savings and much more! In 2021, HSBC cardholders saved more than AED41m by using the app. Now, you too can join them and save big – Click here to apply for your card today! 

jHSBC cardholders also have access to the HSBC ENTERTAINER soleil program which offers unlimited access to prestigious 5-star beach clubs, premium fitness venues and numerous hotel pools across Dubai. HSBC Max Rewards cardholders get exclusive complimentary membership, whereas all other HSBC cardholders enjoy exclusive discounts for themselves and their companions or family members. 

Enjoy complimentary 2 for 1 offers and much more: 

Convenient food delivery offers from your favorite restaurants. 

Access more than 10,000 ‘Buy 1, get 1 free’ deals across UAE and in 19 countries abroad. 

Complimentary ‘Fine Dining’ and ‘Cheers’ exclusively for HSBC Black Credit cardholders. 

Complimentary membership to HSBC ENTERTAINER soleil exclusively for HSBC Max Rewards cardholders. 

5% off on HSBC ENTERTAINER soleil annual membership for all other HSBC credit or debit cardholders. 

If you’re an existing HSBC customer, you should already be enjoying access to the app. However, if you haven’t had the chance yet, then simply follow the steps mentioned below: 

Open the app store and search for HSBC ENTERTAINER. 

Download the app on your device. 

Access your unique nine digit code directly from the email you have received from HSBC or via your HSBC Personal Internet Banking. 

Enter the specified code on the app to gain access to the various offers. 

If you want to enjoy the HSBC ENTERTAINER app too and you don’t have an HSBC card, please visit www.hsbc.ae/credit-cards to find the card that best suits your needs. 

For press inquiries, please contact: 

Penny McNmara, Head of Marketing

Mobile:  +971 58 590 1510

Email: [email protected]

Website: www.theentertainerme.com

 

We have more choices than ever before! In every aspect of our lives, we have unlimited options – when ordering food, purchasing clothes, deciding where to go on holiday or even what to watch on Netflix. So where do we turn when figuring out what's the best option?   

According to Statcounter GlobalStats, mobile has taken the lead at 60.66 per cent of the market with desktop devices taking up 37.08 per cent and tablets at only 2.26 per cent. Therefore, a lot of people turn to their mobiles when making decisions, learning more about their favorite brands and setting goals among other things. Brands can use this to their advantage and make an impression on the customer at the start to get into the consideration pile when people are just starting to form opinions.   

If you want your customers to stay engaged with your brand, then you should figure out what’s the best way to connect with them. It’s our job as marketers to be able to gather the relevant data, analyze it and then be able to anticipate customers’ needs accordingly. It’s worth keeping in mind - push notifications are a great monetizer tool if used effectively.   

What are push notifications?  

A website or app will send its users or subscribers a brief message update to their devices known as a push notification. Increasing user re-engagement is the main goal of push notifications.   

In recent years, push notifications have changed significantly as brands seek instant interactions with their consumers. The structure of the notification includes:     

Brand’s logo  

Description  

Headline  

CTA  

How to improve customer engagement with push notifications?  

Did you know that 88 per cent of users are less likely to return to a website because of poor user experience? However, with the help of push notifications, you may easily keep users on your site despite something going wrong the first time.   

To get a push notification, the user does not need to perform any complicated actions. In fact, it is simple for a user to choose whether or not they wish to get updates as an opt-in option will appear when they land on the website.   

Compared to other engagement channels, push notifications only need a single click from the user to reroute them to the website. Which makes it a one-step interaction between the user and the brand. Therefore, more users are pushed into the conversion funnel thanks to this streamlined strategy. Since the notifications are displayed directly on the user's screen, they don't require them to go to a dedicated platform.  

How can you retarget and retain your customers with push notifications?  

We all know that it’s more expensive to acquire new customers than it is to keep existing ones, which is why you shouldn't underestimate the value of push notifications. You can use push notifications to target your current customers. Retaining your customers becomes more achievable when a user receives quality updates from your website rather than some unrelated information that will cause another churn in your stats.  

It's always wise to give users a reason to return to your website – send them high-quality push updates, which will help your brand to continue to retain your customers. Here’s a top tip: Send a personalized push that the user may want to see and click on the go.  

What are some of the best types of push notifications?  

Here are a few to consider:  

Cart abandonment: A notification is sent to the customer as a reminder if an item is still in their cart.  

Holiday discounts: During festive occasions, special promotions are provided to users to spark their interest and increase conversions.  

Geo-targeted: When the individual comes close to the physical location of a retail store, they will immediately receive a notification.  

Final takeaway:  

You can track your push notification campaigns by checking:  

Subscriber rate: Monitoring your daily subscriptions can also serve as an indication of the quality and relevance of the push notifications that you’re sending out.   

View rates: Displays the number of users that successfully received a push notification on their screen.  

Click-through rates (CTR): This shows how many users have clicked on the notification.   

The best way to get more clicks and conversions involves optimizing your push notification campaigns. Some of the ways you can achieve this include using rich visual content that includes a captivating image and a CTA button that will drive the customer back to the landing page.   

The truth is that push notifications can work wonders for your business and boost your sales if they are used correctly. User re-engagement can be elevated by prompt, clear and to-the-point notification updates. Just remember that you can create effective push notification campaigns by prioritizing your user's experience.   

For press inquiries, please contact: 

Penny McNmara, Head of Marketing

Mobile:  +971 58 590 1510

Email: [email protected]

Website: www.theentertainerme.com

 

The ENTERTAINER business Teams Up with Juventus Academy Dubai & Sharjah to Enhance Family Experiences 

 

Families associated with the esteemed, multi-award-winning football Academy can unlock savings of up to AED 72K+ per season. 

Dubai, United Arab Emirates, 23 August 2023— The ENTERTAINER business, a leading global loyalty, and rewards solutions provider in the GCC is proud to announce its strategic partnership with Juventus Academy Dubai and Sharjah, a renowned powerhouse within the world of football in the United Arab Emirates. This exciting collaboration is set to elevate the experience of the Academy's families by providing unparalleled value through an extensive range of offers across the UAE. 

Juventus Academy's commitment to excellence is unwavering, they currently serve over 1000 families across Dubai and Sharjah with a team of qualified coaches approved by Juventus. With a presence in 7 locations throughout JLT, Umm Suqeim, Business Bay, Safa, Festival City, Mirdif and Flag Island (Sharjah), the Academy's black-and-white colors symbolize a legacy of prestige and quality in the region. Maintaining its steadfast family-oriented approach, the Academy continues to place families at the heart of everything they do. 

 

In Photo: Fabrizio Puglisi, CEO of FFG Sports Management, Mathieu Valayer, Head of Corporate Partnerships - UAE at the ENTERTAINER business, Andrea Barzagli, Juventus Legend and Mohammed Lajam, Chairman of FFG Sports Management. 

During the Juventus Academy season, families consisting of players aged 4 to 17 will receive the exclusive Juventus Academy ENTERTAINER card, that will unlock access to incredible savings. This card offers an array of benefits, including discounts on 200 carefully selected Buy One Get One Free offers ranging from various restaurants, beauty salons, health and fitness facilities, leisure activities, fashion, retail to everyday services. The accompanying mobile application offers convenience and flexibility, aligning with the varying registration lengths of the players, with options of 2, 4, or 9 months according to the registration’s length. 

The official announcement was made at Danube Sports World during the indoor summer term’s launching event of Juventus Academy, graced by the presence of Andrea Barzagli, a true legend of Juventus. Mohammed Lajam, Chairman of FFG Sports Management, expressed his enthusiasm, stating, "It is a great pleasure to cooperate with the ENTERTAINER business, we are very glad to offer this service to all our families. They will definitely enjoy this opportunity and we will continue growing our project together, winning inside and outside the field." 

Fabrizio Puglisi, CEO of FFG Sports Management, emphasized the Academy's holistic vision, stating, "We continue implementing our mission of building not only a football club, but a united community of people around each of our teams, families and players. Along with the very high quality of the coaching team, professional staff, and the many activities that we have always provided, the agreement with the ENTERTAINER business, first of its kind, will be another step towards the same direction.” 

Also, commenting on this transformative partnership, Mathieu Valayer, Head of Corporate Partnerships - UAE at the ENTERTAINER business, states, "This collaboration signifies a momentous milestone for both the ENTERTAINER business and Juventus Academy. We take immense pride in joining forces with such a legendary football club that boasts millions of devoted fans globally. We are truly thrilled to enrich the experience of Academy families with our wide range of offers across the UAE." 

Juventus Academy Dubai and Sharjah's accolades are a testament to its exceptional standing in the sports realm. Recently recognized as the second-best sports organization and the best football academy in the Middle East at the SPIA Awards, the Academy's excellence is unrivaled. With seven locations across Dubai and Sharjah and a diverse range of football levels, the Academy's influence extends beyond borders. Notably, the Academy will launch the inaugural Juventus coaching course outside Europe in partnership with the Dubai Sports Council. 

Adding to its many Dubai football achievements, the Juventus Academy Dubai secured victory at the Juventus Academy World Cup (U12 Category) in Italy on June 16th. Overcoming competition from 71 Juventus Academy teams across five continents, this event showcased Juventus Academy’s network's global prowess and proved once again the high quality of youth football played in the UAE. 

As Juventus Academy and the ENTERTAINER business combine their strengths, the future promises an enriched and unparalleled journey for families, players, and fans alike. This collaboration marks not just a partnership, but a pathway to limitless possibilities. 

  

-/ENDS/- 

  

About the ENTERTAINER business: 

The ENTERTAINER business offers customized loyalty and rewards opportunities to over 250 businesses globally. We enable businesses to tailor their loyalty and rewards programs to serve their customers and staff. Whether driving customer acquisition, improving staff retention or increasing omnichannel data-driven engagement, the ENTERTAINER business delivers tangible ROI in addition to invaluable analytics and insights. 

For press inquiries, please contact: 

Christine Braganza, PR Director 

Mobile: +971 52 970 9987 

Email: [email protected]  

Website: business.theentertainerme.com   

About Juventus Academy: 

Since 2015, the UAE Academy aims at helping young footballers take their first steps into the football world by educating them with the Juventus method, known as one of the best in the world and followed in over 100 projects. Last year Juventus Academy received more than 25 different team trophies from different entities in UAE, GCC & Italy, based on the abilities and age of our players, further confirming the quality of the work done by an extraordinary group on and off the pitch. 

For press inquiries, please contact: 

Nada Ali, Administrative Manager 

Mobile: +971 55 526 8143 

Email: [email protected]  

Website: www.juventus.com/academydubai 

 

Artificial intelligence (AI) is a hot topic in the marketing world right now. As one of the key drivers of customer retention, it’s clear that it has huge potential to increase customer loyalty. 

A study carried out by Teradata found that 80 per cent of organizations have adopted some form of AI already. Additionally, a report by IBM indicated that, 50 per cent of the brands they surveyed are currently utilizing AI to gain quick access to insights and automate processes and campaigns. The report also states that these companies are keen to embed the technology directly into customer touchpoints. 

Read on to discover how AI can help you better understand your customers’ interests, shopping behaviors and leverage this data to drive customer loyalty. 

What does AI-based marketing include? 

Businesses can now use AI-based marketing to make automated decisions. AI collects data, analyzes it and uses machine learning to continually improve. It also uses predictive analysis when presenting the next best action to customers. 

Based on this process, some of the actions include: 

A personalized approach through a targeted email suggesting products/services that are suited to the individual based on the data collected. 

A webpage that showcases products that the customer is most likely to be interested in based on their browsing history, previous chats that detail shipping information for a product that was purchased as well as various other historical data from social media, news, purchase history, feedback and reviews. 

 

Currently, AI and machine learning applications can predict consumer spending trends and behaviors very accurately. This is done by analyzing the customer’s historical data in detail. This means the success rate of a marketing campaign is now heavily reliant on being able to accurately predict customer behavior. 

How can AI increase customer loyalty? 

Thanks to AI, you can drive customer loyalty in the following ways: 

Simplifying the experience for your customers by anticipating their needs. 

Paying attention to your customers' complaints by listening to them when they’re not satisfied. 

Managing large amounts of data to predict your customers’ shopping habits. 

Enhancing your approach to consumer self-servicing. 

Collecting data to improve your service. 

Final takeaways 

The key is to not pretend that your AI technologies are people. Instead, use the information gathered to streamline and improve the essential services you offer while always keeping your clients and their needs in mind. 

It’s safe to say that AI has made its mark in the loyalty space and that it’s here to stay. Get in touch with one of our tech experts today to learn more about how we can help you increase your brand’s customer loyalty with various AI tools and a personalized approach. 

For press inquiries, please contact: 

Penny McNmara, Head of Marketing

Mobile:  +971 58 590 1510

Email: [email protected]

Website: www.theentertainerme.com

Over the past couple of years, there has been a steady increase in the popularity and usage of digital wallets. You might have noticed your friends and family using Apple Pay, Google Pay, PayPal, Venmo and other digital wallets for various transactions. 

A recent report by Square also indicates that the pandemic has led to a major increase in cashless payments as more people have started to sway toward digital payment options due to health and safety concerns. 

What is a digital wallet? 

It’s exactly what it sounds like – a digital wallet consisting of your financial accounts that is easily accessible on your mobile, computer and other smart devices. 

No one likes a bulky wallet or having to rummage around their purse for their debit or credit card when they’re out and about - thanks to digital wallets this will soon be a thing of the past. With a digital wallet, you can have instant access to your finances and make virtual payments on the go: Any time, anywhere! 

Is it safe? 

When you think about your finances, it’s only logical to want to ensure all the details pertaining to your account remain safe and secure. 

So, what would happen if you misplace your phone, or someone steals it? Should you be worried about hackers gaining access to your digital wallet? Does it mean your finances are at high risk? In a nutshell, no – because mobile payments are heavily encrypted and tokenized which means they are more secure compared to physical credit and debit cards.  

How does it work? 

After you update your digital wallet with your personal information, the data entered is then encrypted into a unique code. Only authorized entities will have access to it. Thanks to tokenization, all the sensitive encrypted data is swapped with tokens. Each time you make a purchase, a unique token is generated and used – the best part is only the merchant’s payment gateway is able to match this token and thereby accept the payment. 

Additionally, user verification (facial recognition, fingerprint or PIN) provides an added layer of security in relation to your identity and personal details. 

What can you store in a digital wallet? 

Here are some of the things you can store in a digital wallet: 

Loyalty rewards cards. 

Credit or debit cards. 

Concert tickets. 

Boarding passes. 

Gift cards. 

Coupons.  

Final takeaway: 

Given that the demand for contactless experiences has increased drastically during the pandemic and there is a continued upward trend with the global online shopping market set to hit $5.4 trillion by the end of 2022 – this strongly suggests that digital wallets are the wave of the future. 

If you’re looking for a highly efficient, user-friendly and secure method for online payments, loyalty rewards and more, then digital wallets may just be the right option for you. 

For press inquiries, please contact: 

Penny McNmara, Head of Marketing

Mobile:  +971 58 590 1510

Email: [email protected]

Website: www.theentertainerme.com

Merchants from various industries have had to adjust quickly in response to a sudden change in consumer buying behavior. The truth is, the pandemic also triggered a rapid acceleration in the adoption and usage of digital payments. As a result, many businesses started to digitize so that they could maintain their revenue streams.   

   

The ENTERTAINER business’s Head of Key Accounts and Strategic Sales, Vaibhav Goel, highlights how companies can enhance their brand loyalty through digital payments. Read on to find out more about his key insights on the subject.     

Digital Payments   

 Digital payments are made via online channels without the exchange of physical money. Also, commonly referred to as electronic payments (e-payments) and can be carried out through:  

Mobiles  

Computers 

Tap and Pay 

Digital wallets 

Card Linked Offers 

Credit cards 

Debit cards 

Prepaid cards  

Point-of-sale (POS) terminals 

National Electronic Funds Transfer (NEFT) 

Unified Payments Interface (UPI)  

Both online and in-person transactions are possible when making digital payments. Thus, it is very convenient as you can even make payments on the go! 

Enhance Your Customer Loyalty   

Brands are enhancing their payment procedures to guarantee a frictionless and seamless checkout journey. This is because online and in-store checkouts are such an important part of the overall customer experience.  

The loyalty landscape today is fast evolving on many fronts and one of the most phenomenal changes includes adapting to digital payments for processing loyalty transactions. This not only extends a smooth experience to members but also offers additional benefits sponsored by financial service partners. Digital payments also build flexibility to add instant gratification during checkout and this can be tactically managed on short notice.   

Depending on the size and popularity of the loyalty program, brands can partner on a short term or permanent basis and add credits to a single loyalty wallet. Digital payment options make it easy to integrate and thanks to the quick go-live turnaround, it adds more benefits for end users meaning they do not lose out on opportunities to earn rewards. 

To help elaborate, here’s an example of a large multi-brand coalition loyalty or a mall loyalty program, where consumers are benefited via accelerated earning as they potentially shop across hundreds of allied merchants and brands that issue a single loyalty currency. The biggest challenge for such programs is the tedious earn and burn process as well as the huge investments (including time and money) in various partners’ POS integrations. However, with card linked technology, members can map up to five credit cards from any bank and seamlessly earn rewards points. This is applicable every time they use the mapped credit cards at allied outlets.  

Final Thoughts  

Digital payments can improve Customer Value Proposition (CVP) and the seamless experience can augment the overall engagement in loyalty programs.    

Most marketers believe that loyalty yields consumer engagement. However, the reality is the opposite – high engagement leads to absolute loyalty! Hence, loyalty experts are on a continuous quest for low-cost triggers for engagement, preferably as much as possible, uniform to the base and digital payments are playing a crucial role in this. 

For press inquiries, please contact: 

Penny McNmara, Head of Marketing

Mobile:  +971 58 590 1510

Email: [email protected]

Website: www.theentertainerme.com

The gaming industry is one of the most rapidly growing industries in the world. It's currently worth hundreds of billions of dollars a year and by 2026 it will be worth approximately $321 billion.   

After millions of individuals picked up their controllers to escape the boredom and solitude of COVID-19 lockdowns, social and casual gaming is now driving the expansion.  

Gamification is crucial if you want to develop a loyalty program or improve an existing one to drive long-term retention and revenue. If the right strategy is used, gamification can:   

Reinforce the brand’s value.  

Build a positive emotional connection between the user and the brand.   

Increase customer engagement through instant gratification.  

What are the gaps in loyalty programs?  

The majority of customer loyalty programs available today lack the transparency and engagement necessary to offer consumers experiences that are both relevant and meaningful. The reality is that the very initiatives that are designed to boost such metrics are actually having a significantly negative impact on businesses' revenue and customer retention figures.  

The set-it-and-forget-it nature of today's loyalty programs, along with their lack of personalization and unclear directives, prevent them from generating the type of consumer engagement that may influence the success of their brands. Here’s where gamification comes in handy!   

Why should you incorporate gamification into your loyalty program?  

Gamification increases engagement when integrated properly into your loyalty program, which ultimately boosts revenue and Customer Lifetime Value (CLV). Additionally, customers are more willing to share insights with you if you provide them with a personalized experience. There are plenty of benefits that you can reap from if you decide to incorporate gamification into your loyalty program, such as:  

You may achieve loyalty program performance targets more rapidly when a successful gamification campaign is in place as it includes a steady, real-time stream of insights.   

The data gathered during the process can improve your understanding of your customer and their motivations. This can help you create more personalized experiences for the user by providing them with custom content.  

Customers are incentivized to repeatedly engage with the brand and redeem rewards if the experience is built around them and their interests.   

Is your gamification strategy successful?   

After you’ve created a gamified loyalty program, keep an eye on these metrics as proof of its success:  

Social media activity.   

The completed engagement tasks within the game.  

Number of referrals.  

Number of website visits.   

Annual spending total and average order value.  

Purchase frequency: Online and in-store.  

If you’re looking to enhance your current loyalty program or build a new one from scratch -consult with one of our loyalty marketing experts today to get more information.   

For press inquiries, please contact: 

Penny McNmara, Head of Marketing

Mobile:  +971 58 590 1510

Email: [email protected]

Website: www.theentertainerme.com

My ROUND app will provide customers with hundreds of exclusive discounts across the country.  

South Africa, 26th September 2022 – Liquor powerhouse, Bacardi, has partnered with global loyalty and rewards solutions provider, the ENTERTAINER business, to provide customers with hundreds of exclusive Bacardi offers across South Africa. 

Bacardi customers will be able to access more than 200 offers at hundreds of bars and clubs in South Africa. Members of the app can look forward to two unique offers, where they can gain access to Buy One Get One and percentile offers on a Bombay Sapphire cocktail or a Bacardi cocktail among many other offers, allowing consumers to unwind and enjoy a new tasting experience. 

Julian Morbidelli, Head of B2B – South Africa at the ENTERTAINER business, said: “This partnership is truly unique in the sense that customers are engaging with Bacardi on a whole new level, being incentivized for trial and consumption in the on-trade environment is something new and exciting for members and brands alike. We are very excited about this partnership.” 

The newly launched app will be available across various app stores and will be free to download. The Bacardi My ROUND app is also an easy-to-use app powered by the ENTERTAINER that includes features such as a savings calculator, maps, favorite outlets, a user-friendly redemption mechanism and much more! 

Commenting on the partnership, Kyle O’Reilly, Head of On Trade at Bacardi South Africa, said: “This is a very exciting partnership, and a first for both Bacardi and The Entertainer. This collaboration gives us the opportunity to engage with consumers in a unique way, offers consumers the opportunity to try new drinks from our portfolio and is all backed through data. The future potential for collaborations like this is endless and we look forward to new and innovative ways to continue bringing personalized experiences to our consumers. This is a game changer for us in the South African market.” 

About the ENTERTAINER business 

The ENTERTAINER business creates easy-to-use and cost-effective app platforms that leverage incentives to help connect businesses with their customers and employees. Each platform can be adapted to suit any business, and clients can choose from a variety of features that best serve their brand and budget. The app solutions are fully customizable and may be white-labelled, co-branded or even embedded into any business’s existing app. The business division works with more than 250 partners globally and offers our clients loyalty solutions that allow them to leverage the ENTERTAINER model, venues, offers and more as a means of rewarding and delighting their employees and/or customers. 

 For press inquiries, please contact: 

Penny McNmara, Head of Marketing

Mobile:  +971 58 590 1510

Email: [email protected]

Website: www.theentertainerme.com

About Bacardi South Africa 

Bacardi South Africa (PTY) LTD is a subsidiary of Bacardi Limited. Bacardi Limited, the largest privately held spirits company in the world, produces and markets internationally recognized spirits and wines. The Bacardi Limited brand portfolio comprises more than 200 brands and labels, including BACARDÍ® rum, GREY GOOSE® vodka, PATRÓN® tequila, DEWAR’S® Blended Scotch whisky, BOMBAY SAPPHIRE® gin, MARTINI® vermouth and sparkling wines, CAZADORES® 100% blue agave tequila, and other leading and emerging brands including WILLIAM LAWSON’S® Scotch whisky, ST-GERMAIN® elderflower liqueur, and ERISTOFF® vodka. 

Founded 160 years ago in Santiago de Cuba, family-owned Bacardi Limited currently employs more than 8,000, operates production facilities in 10 countries, and sells its brands in more than 170 countries. Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited. Visit http://www.bacardilimited.com or follow us on Twitter, LinkedIn or Instagram. 

LIVE PASSIONATELY. DRINK RESPONSIBLY. BACARDÍ, AND THE BAT DEVICE ARE REGISTERED TRADEMARKS OF BACARDÍ & COMPANY LIMITED. BACARDÍ, THE BAT DEVICE AND OTHER MARKS RELATED TO BACARDI GROUP PRODUCTS QUOTED IN THIS PRESS RELEASE ARE TRADEMARKS OF BACARDI & COMPANY LIMITED OR OF OTHER SUBSIDIARIES OF BACARDI LIMITED.