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The ENTERTAINER partners with Emirates Skywards to introduce new cutting-edge mobile travel App

Abbi Mullan

The partnership sees the ENTERTAINER expand its global portfolio with a new mobile travel App, Emirates Skywards GO.

Dubai-based global rewards and engagement provider, the ENTERTAINER, today demonstrated its B2B prowess once again by announcing its partnership with Emirates Skywards, the loyalty programme of Emirates Airline.

The partnership introduces a new mobile travel companion, Emirates Skywards GO, which will open up thousands of new rewards for Emirates Skywards members.

A cutting-edge product for the travel industry, Emirates Skywards GO focuses on the in-destination travel experience. After unlocking the App for only 6,700 Skywards Miles, members will not only gain access to 2-for-1 offers across some of the best restaurants and spas in over 20 cities, but they will also have the opportunity to utilise important travel must-haves, including day planners, city guides, and instant booking of tours and attractions in over 160 locations. The App will allow Emirates Skywards to engage with their members while they visit their favourite locations.

The partnership comes as part of the ENTERTAINER’s plans to broadly expand their travel offerings and ever-growing global footprint with an App specifically designed for the in-destination market.

Founder and Chairman of the ENTERTAINER, Donna Benton, says, “We are fast becoming a trailblazer in the travel space and have found success in our constant efforts to innovate our technology. We work hard to ensure that we can provide extremely compelling B2B solutions for all our corporate clients and with Emirates Skywards GO, it’s no different. We’re providing a cutting-edge travel platform to help brands engage their customers whilst in their chosen destination.”

Whilst Emirates Skywards GO serves as a travel App for the end user, Emirates Skywards will be able to use the technology to better engage their customers while on the road, by offering them the ability to redeem Skywards Miles for hundreds of buy one get one free dining and leisure offers in over 20 cities; the option to book tickets for tours and attractions in over 160 destinations; and build their daily plans and itineraries.

Tony Marshall, Head of Travel at the ENTERTAINER explains that the App opens a direct line of communication between Emirates Skywards and their members. “Emirates Skywards can use the App as a tool to accumulate data on how their members choose to travel, from location specific data to redemption behaviour. This information can be used by them to create and improve on their marketing strategies, increase member engagement, and enhance their members’ future destination experiences.”


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