A campaign worth celebrating:
- Global Marketing Director: Mike Rich
- Creative Director: Sarah Pollard
- Copywriter: Cat Booth
- Art Directors: Jeff Delatado and Fernando Zornoff
We’re big believers in the power of brand building and the connections it has with our customers. From ideation to launch, developing a campaign for the ENTERTAINER takes multiple steps and many creative minds along the way.
The success of a campaign lies with the team that is involved with it from start to finish, from its conception to the actual creation and calendar launch of the finished item.
That's why we're proud to showcase the campaign to support the launch of the ENTERTAINER 2020!
Our campaign this year focuses on the idea that we all love a bargain, but few campaigns about saving money come with any real insights. This campaign builds on the fact that every time we save money a little voice inside us shouts ‘yesssss’.
We collaborated with Misfits to bring our Savings Worth Celebrating scripts to life. As the biggest savings app in the world (3 million users and counting), there’s a lot of celebrating to be done.
We’re super-excited to be featured in Campaign Middle East; a publication that highlights the best in creative across the region.