ENTERTAINER business Blog


10 Mind-Blowing Loyalty Programme Statistics


When it comes to brand relationships, customers tend to have more than one. In fact, a 2016 report by ICLP, shockingly revealed 97% of consumers often cheat on their favorite brands. 

Customer loyalty and retention requires brands to focus on what really matters: THE EXPERIENCE

RELATED: 3 Ways A Customer Loyalty Program Can Enhance Customer Experience

A study by Bain & Company has shown that increasing customer retention numbers by just 5% can boost a business’ profits by 95%.


Need more reasons to invest in loyalty? Take a look at these eye-opening brand loyalty statistics,


  1. A study by Accenture found that 77% of consumers participate in a retail loyalty program, 46% have joined a hotel program, and 40% are part of an airline program

  2. According to Accenture, customers today find financial rewards (61%) and programs highly tailored to their needs (58%) much more enticing.

  3. A typical U.S. household is enrolled in 19 to 29 different loyalty programs, it only actively uses five to 12 of them.

  4. Over 50% of accumulated points, with an estimated worth of $50 billion, are never redeemed

  5. 70% of customers are more likely to join an app-based loyalty program

  6. According to Wunderman, 56% of consumers feel more loyal to brands who personalise programmes to their priorities and preferences. Additionally, 89% are loyal to brands that share their values.

  7. Customer spend grows alongside trust with loyal customers spending 67% more than new ones

  8. Two-thirds of shoppers will either not shop without a discount or will look for discounts before they begin shopping, Retailmenot

  9. 53% of consumers expressed a desire for all loyalty and rewards programmes to be digital, Inmar

  10. According to Inmar, 43% of shoppers miss out on savings because they forget to use their loyalty and/or rewards programme at the point of sale

Tied down by your loyalty platform? the ENTERTAINER business can help.


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