ENTERTAINER business Blog

The ENTERTAINER wins at the Loyalty Magazine Awards

The ENTERTAINER Celebrates Four Nominations and a Win at Prestigious Loyalty Magazine Awards

Initiatives with GEMS, Emirates Skywards Go, the ENTERTAINER business and the ENTERTAINER resulted in four nominations and one win at the prestigious Loyalty Magazine Awards, hosted at the Tower of London on June 18th, 2019.


the ENTERTAINER business team accepts Regional Loyalty Champions of the Year at the Loyalty Magazine Awards 2019


Now in its eighth year, the esteemed Loyalty Magazine Awards were introduced to acknowledge and reward the technical brilliance and results gained by the trailblazers of the loyalty and rewards domain, in the face of an ever-increasing competitive market.


Specifically, the ENTERTAINER business and its clients received nominations in the following categories:

  • Best B2B Loyalty Program
  • Best Coupon/Voucher Based Loyalty Program
  • Best Customer Experience
  • Best Loyalty Industry Innovation


"We’re delighted to have had our solutions recognised across a broad spread of categories this year," says Philip Hedges, Global Head of Partnerships.

"We have nominations in Best B2B Loyalty Program, Best Coupon/Voucher Based Loyalty Program, Best Customer Experience as well as GEMS Education in Best Loyalty Industry Innovation. This further demonstrates our versatility and the continued impact of our platform design and execution."


During the Loyalty Awards 2019 ceremony, the ENTERTAINER business was recognised for the creation of unique and innovative loyalty programs for its customers, as well as for its regional presence and activity in The Middle East and Africa. In this context the ENTERTAINER business, the client (GEMS) and product (GEMS Rewards) won Regional Loyalty Champions of the Year.


‘We are honoured that our close collaborations with brands and our clients’ faith in us has been rewarded with another clutch of nominations,’ says John Clayman, Head of Loyalty Marketing at the ENTERTAINER business.

‘Our team relishes every challenge to deliver loyalty platforms and products that keep our clients delivering best-in-class solutions.’


Always a hotly contested category, the Best Loyalty Industry Innovation nomination for GEMS Education was much deserved for its ingenuity. GEMS has shown how a company can pull together two distribution channels and engage with customers to show benefit across both. It is a highly engaged initiative with no signs of slowing down.


In under two years, GEMS Rewards has achieved: 

GEMS Rewards and the ENTERTAINER


All entries, including those nominated for an award and the 2019 winners, can now be viewed in their respective categories on the Loyalty Magazine Awards website: https://www.theloyaltymagazineawards.com/finalists-for-the-loyalty-magazine-awards-2019-announced/

GEMS Rewards



HubSpot Video

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Founded in 2001 by Donna Benton, the ENTERTAINER is a global lifestyle App and leading provider of merchant incentives from well-known dining, leisure, beauty and hotel brands across the Middle East, Africa, Asia and Europe. The ENTERTAINER has enjoyed phenomenal growth by virtue of a strong partner network, a growing corporate loyalty business and powerful and flexible App platform. Their business innovation in the past years enabled them to transform into a lifestyle, travel and solutions provider with three main business pillars namely the ENTERTAINER (B2C), the ENTERTAINER business (B2B), and the ENTERTAINER travel. Today, the ENTERTAINER offers 38 consumer products and 6 tailored B2B solutions across 40 destinations in 15 countries, and has over 10,000 merchant partners globally. For further information, please visit www.theentertainerme.com

For press inquiries or more information, please contact:

Megan Hewitt-Dean

E: meganh@theentertainerme.com

T: +971 50 557 9619


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