Loyalty marketing is essential to cement your market position before demand recovers, and we’re busy building a content series to help you navigate this pandemic and provide practical information that you can (and should) implement today.
Leveraging Your Loyalty Program for COVID-19
Your loyal customers and employees will remember how you respond to them during difficult times. Here are a few key ways in which you can utilize your loyalty and employee rewards program and use it as an impactful medium to reach your audience.
BREAKDOWN YOUR AUDIENCE AND COMMUNICATE RESPONSIBLY
Leverage your first-party data and segment your customer groups into demographics such as country, region, division, user type, tier type, typical spending habits. Use this information to personalize COVID-19 related information to each segment.
USE YOUR EMPLOYEE REWARDS PROGRAM AS A COMMUNICATION PLATFORM
Use your employee rewards program to deliver valuable company messaging around COVID-19. These could be letters from the CEO/HR, work from home FAQs, feel-good employee stories, health and safety implementations etc.
Upload a banner for your COVID-19 communication on your programs home page and link it through to the COVID-19 communications hub.
COMMUNICATE WITH YOUR CUSTOMERS. THEN, COMMUNICATE AGAIN AND AGAIN…
Let your customers know the new steps your company has taken to help protect them. Post updates on as many impacts and precautions as you can whilst navigating the new normal.
SHOWCASE THIRD PARTY CONTENT
Steer attention towards credible news sources and encourage your audience to keep updated by hosting 3rd party links in the communications hub of your loyalty and rewards program.
DEPLOY TRIGGERED ALERTS TO HELP WITH SUPPLY AND DEMAND
COVID-19 has shocked both supply and demand by slowing production lines, increasing existing inventory and making consumption difficult. If you’re facing issues with supply and demand— from excess, to not enough – you can use your loyalty program as a method of tackling this.
Triggered alerts can act as an effective way to notify customers in real-time. For example, if you are a business with an abnormally high stock of a specific item, send a triggered price drop alert to members who have previously interacted with that item (based on their view, purchased or wish list activity).
While there’s no crystal ball for these uncharted territories, there are strategies you can put into place to use your loyalty and rewards program to increase retention and loyalty for now and the future.
Learn more about coronavirus (COVID-19) at doh.gov.ae.u