ENTERTAINER business Blog


Unbox a whole new world of family fun with Kellogg’s and the ENTERTAINER

Lesego Puso

Consumers in the GCC region will benefit from this unique partnership by getting a chance to save up to AED 13,500 from the ‘buy one get free’ offers available in their city.

Dubai, 5 November 2017: Kellogg Company of Great Britain has partnered with Dubai-based global incentives brand, the ENTERTAINER to bring its consumers ‘buy one get one free’ offers upon the purchase of the loved brands, like Coco Pops, Corn Flakes and Special K during October and November.

Kellogg cereal boxes in the promotion in the UAE, Oman and Kuwait, have a Kellogg’s ENTERTAINER App key printed inside, which unlocks more than 150 offers per app, giving consumers a convenient way to save on leisure activities, such as dining, beauty and fitness, activities and attractions.

“We are excited to collaborate with a brand that is part of our daily breakfast ritual,” said Donna Benton, founder and chairman of the ENTERTAINER. “We all recognise the importance of saving but at the ENTERTAINER, we strongly believe that this shouldn’t take away from enjoying time out with your loved ones. The app will give customers a variety of opportunities to go out with friends and family, while they also get to save money."

Consumers using its Kellogg’s ENTERTAINER App in the GCC could save up to the equivalent of AED 13,500 in 2017/2018.

“At Kellogg Company we strive to make food that people love. And we take pride of being a company with heart and soul, committing to enrich and delight the world through foods and brands that matter,” said Nihan Erdivan, Marketing Director Cereal, Insights and Activation at Kellogg-Med MEA.

“In this partnership with the leading provider of incentive offers “The Entertainer” we were targeting to deliver on our purpose: “Nourishing families so they can flourish and thrive”. Thanks to the wide variety of offers in the customized Kellogg’s Entertainer App our customers can enjoy up to AED 13,500 on savings from dining, entertainment to theme parks and spas” she added.



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