Hands up, how many of you have stood in a shop and checked to see if the item you want to buy is cheaper online?
The fact is, most of us probably have...
Brand loyalty is a tough cookie to crack and as 80% of a company’s revenue will come from 20% of its current customer base, investing in a loyalty programme is not a nice-to-have, it’s a must-have.
So, what’s the takeaway for your business?
Research shows that consumers want immediate gratification. Incorporating promotional products into your loyalty programme not only encourages the desired behavior but also offers a immediate, tangible reward to your most loyal customers.
Give your customers rewards that are valuable to your customers and relevant to your business.
More than half of customers would consider increasing the amount of business they do with a company for a loyalty reward, and 46% already have.
The power of instant gratification lies in the psychology of maximisation: when customers spend money on your loyalty programme they want to make sure that they get the maximum value possible from it, INSTANTLY.
To learn more about what today’s consumers want from loyalty programmes, watch us pick the brains of the insightful Philip Hedges on episode 1 of the ENTERTAINER talks.
We’re here to help you build a programme that gets results. Talk to a rewards expert at the ENTERTAINER business today to learn more about our flexible, customisable customer rewards programs.