The ENTERTAINER’s business division has plans to shake up the telecoms industry and will be sharing more details at Telecoms World ME at the Ritz-Carlton DIFC on 18 and 19 September.
Best known for its ‘buy one get free offers’, the ENTERTAINER is constantly increasing its global footprint in the rewards and engagement marketplace through its b2b division, the ENTERTAINER business.
The incentives brand has enjoyed phenomenal growth since its establishment in 2001, moving from being a consumer-only product, to now also offering its app technology to companies looking to create or improve their own customer and employee engagement and rewards programmes.
The company’s constant innovation see them fast becoming a leader in the engagement and rewards space.
The Dubai-based incentives brand recently partnered with Dubai telecoms operator du to launch one of their newest travel app solution for du customers.
du ENTERTAINER go is an in-destination app platform specifically designed for the inbound tourist market.
Whilst the platform serves as a travel app for the end user - brands can use the technology to better engage their customers while on the road.
However, this is just one of the businesses B2B app solutions available for telecoms.
Donna Benton, founder and chairman of the ENTERTAINER says, “We believe that digital transformation in the telecom industry must be made a priority to stay competitive and companies that invest in engage-worthy app solutions will open the door to significant growth opportunities for them.”
Telecom has lagged other industries in embracing the digital revolution however, they have the upper hand as smartphones have become the hub of most consumers’ digital lives.
“The mobile phone has gone beyond the usual call and text to become an important tool that enables personalised, faster, safer and more efficient experiences for their customers,” she explains.
“But, it is not the smartphone that is paving the way for this kind of engagement; it is the mesh of smart devices, network connectivity and experiences delivered through content that was previously unimaginable. One thing is for sure, wherever people may be, most will have their smartphones with them.”
By connecting customers to apps that create experiences, telecom operators can demonstrate that they have more to offer and this will create an extra “stickiness” factor.
More and more businesses are ready to invest in innovative solutions, like that of the ENTERTAINER business, because they recognise the significance of maintaining continuous engagement with their customers.
Benton says the secret to their b2b success can be attributed to their ability to quickly adapt their products for all businesses, no matter what their size and objectives.