Emirates Skywards is the award-winning frequent flyer programme of Emirates airline and flydubai launched in May 2000. The programme provides access to a world of exclusive benefits designed to make travel more rewarding and enjoyable.
Travel purchasing is shifting, more and more, to online.
60% of leisure travel arrangements are made online (Adobe Digital Insights).
As more and more consumers research and purchase travel online, brands must develop digital and technology capabilities to optimize their customer engagement through loyalty programs.
Emirates Skywards GO is an app that provides 2-for-1 dining and spa offers in more than 20 cities, discounts on attractions, and travel guides to over 160 destinations.
The app has a day planner where Emirates Skywards members can add activities to a wish list. Instant bookings can be made within the app for over 50,000 attractions.
Members can unlock the app redeeming 6,700 Skywards Miles.
Reaching customers in the new hyper-connected world requires agility and foresight – in 2019, customers not only set the bar, they determine the pace.
Several factors were critical to success in today’s complicated and ever-changing travel market, including:
ALIGN Emirates Skywards GO with Emirates’ objectives and its customers’ activities/behaviors to define success measurements accordingly
LEVERAGE existing Emirates Skywards data and act on it
CREATE a consistent experience that builds on existing brand loyalty, which in turn, encourages Skywards Miles redemption
Next in the Emirates Skywards GO strategy discussion was to create personalized, streamlined experiences based on member data, behavior and industry trends.
To gain an edge over competitors as a travel industry expert you should adjust your approach, stay in line with travel tech trends and provide your clients with a perfect and unique traveling experience.
Emirates Skywards GO statistics