ENTERTAINER business Blog


A Day In The Life Of A Salesperson At The ENTERTAINER

Daniel Oreoluwa

The ENTERTAINER has evolved from publisher to becoming one of the fastest growing digital companies in the GCC region. In accordance to this growth, the company has boosted its workforce by 48% globally in the past 24-months, and continues to grow.

This blog post is for anyone whose ever wondered what it's really like to work at the ENTERTAINER, with a great focus on a sales role.

Meet Daniel Oreoluwa, a senior salesperson for the ENTERTAINER team based in the UAE office.  Daniel takes us on a sneak peek into a the life of a salesperson at the ENTERTAINER:

Daniel Oreoluwa at the Annual ENTERTAINER Gala Awards.

Please tell us when you joined the ENTERTAINER?

Working in sales at the ENTERTAINER has been the highlight of my professional career in Dubai. It has exposed me to endless possibilities and helped forge me into a better employee, friend and person in general.

I joined the firm in August 2013 as an intern. And it was just supposed to be a quick summer gig. I was helping to implement the project for the voucher scanners. Fast forward 6 months, I got offered a full-time role in the same position, and a year later the General Manager of the GCC, Chris Shaw offered me a role with the sales team. At first, I had a bit of cold feet but it helped that Chris believed in me even more than I believed in myself. I’ve been with them ever since.


What does your role as a Senior Salesperson at the ENTERTAINER entail?

Our job is not the traditional sales role that you’d associate with a car salesman, a wealth manager or a real estate agent. The crux of my role is relationship management. Part of my time is spent fostering relationships with new clients who have just joined as partners. And the other part is spent developing and maintaining the existing relationships we’ve had with clients over the years.

The role is quite challenging on many levels. We deal with a lot of people, and naturally with that comes issues of its own. Negotiations are sometimes tough at a high level, personalities and egos clash along the way and sometimes there are some people that just don’t like you.


What do you love most about working at the ENTERTAINER?

In terms for what I enjoy, firstly I love my team. They are rockstars. We do have a lot of chemistry inside and outside of the office. Their overall dexterity and understanding of the business is at a very high level.

I do get a thrill when I’m able to land a big account or a win-back or an account that has always said no to the business. There’s also a constant loop of feedback that gives you a sense of how well you’re doing and helps you navigate through the year.


What does a normal day at work look like?

In terms of my day to day activities (9am – 5pm), each day is different, but I’ll try give you a snapshot.

I’m up at 0630hrs. I hit the gym or I read till 0730hrs. I’m at the office by 0800hrs. 30 mins to burn through my urgent emails; anything that requires more than a paragraph or two becomes a phone call.

8.30am - 9.00am: I prepare for my meetings during the day, and I schedule some meetings for the next few days.

9.00am: Breakfast. This is sacred.

9.30am - 12.30pm: I’m either at meetings with existing clients, or meeting with prospective partners or having a meeting with our team, discussing our strategy(ies) for that month/quarter.

12.30pm – 1.30pm: Lunch. Again, this is sacred.

1.30pm – 4.30pm: More meetings. I also take this time to meet with other departments within the business that might need our expertise on some issues and vice versa. The other departments have so much to offer us, learning from them helps me to be more grounded in the business.

4.30pm – 5.30pm: I reply to my remaining emails, have a coffee, a cigarette and make sure I’m well prepared for the next day.

Looking forward to another successful year with The ENTERTAINER.



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