Fri Feb 02 2024
We have more choices than ever before! In every aspect of our lives, we have unlimited options – when ordering food, purchasing clothes, deciding where to go on holiday or even what to watch on Netflix. So where do we turn when figuring out what's the best option?
According to Statcounter GlobalStats, mobile has taken the lead at 60.66 per cent of the market with desktop devices taking up 37.08 per cent and tablets at only 2.26 per cent. Therefore, a lot of people turn to their mobiles when making decisions, learning more about their favorite brands and setting goals among other things. Brands can use this to their advantage and make an impression on the customer at the start to get into the consideration pile when people are just starting to form opinions.
If you want your customers to stay engaged with your brand, then you should figure out what’s the best way to connect with them. It’s our job as marketers to be able to gather the relevant data, analyze it and then be able to anticipate customers’ needs accordingly. It’s worth keeping in mind - push notifications are a great monetizer tool if used effectively.
What are push notifications?
A website or app will send its users or subscribers a brief message update to their devices known as a push notification. Increasing user re-engagement is the main goal of push notifications.
In recent years, push notifications have changed significantly as brands seek instant interactions with their consumers. The structure of the notification includes:
Brand’s logo
Description
Headline
CTA
How to improve customer engagement with push notifications?
Did you know that 88 per cent of users are less likely to return to a website because of poor user experience? However, with the help of push notifications, you may easily keep users on your site despite something going wrong the first time.
To get a push notification, the user does not need to perform any complicated actions. In fact, it is simple for a user to choose whether or not they wish to get updates as an opt-in option will appear when they land on the website.
Compared to other engagement channels, push notifications only need a single click from the user to reroute them to the website. Which makes it a one-step interaction between the user and the brand. Therefore, more users are pushed into the conversion funnel thanks to this streamlined strategy. Since the notifications are displayed directly on the user's screen, they don't require them to go to a dedicated platform.
How can you retarget and retain your customers with push notifications?
We all know that it’s more expensive to acquire new customers than it is to keep existing ones, which is why you shouldn't underestimate the value of push notifications. You can use push notifications to target your current customers. Retaining your customers becomes more achievable when a user receives quality updates from your website rather than some unrelated information that will cause another churn in your stats.
It's always wise to give users a reason to return to your website – send them high-quality push updates, which will help your brand to continue to retain your customers. Here’s a top tip: Send a personalized push that the user may want to see and click on the go.
What are some of the best types of push notifications?
Here are a few to consider:
Cart abandonment: A notification is sent to the customer as a reminder if an item is still in their cart.
Holiday discounts: During festive occasions, special promotions are provided to users to spark their interest and increase conversions.
Geo-targeted: When the individual comes close to the physical location of a retail store, they will immediately receive a notification.
Final takeaway:
You can track your push notification campaigns by checking:
Subscriber rate: Monitoring your daily subscriptions can also serve as an indication of the quality and relevance of the push notifications that you’re sending out.
View rates: Displays the number of users that successfully received a push notification on their screen.
Click-through rates (CTR): This shows how many users have clicked on the notification.
The best way to get more clicks and conversions involves optimizing your push notification campaigns. Some of the ways you can achieve this include using rich visual content that includes a captivating image and a CTA button that will drive the customer back to the landing page.
The truth is that push notifications can work wonders for your business and boost your sales if they are used correctly. User re-engagement can be elevated by prompt, clear and to-the-point notification updates. Just remember that you can create effective push notification campaigns by prioritizing your user's experience.
For press inquiries, please contact:
Penny McNmara, Head of Marketing
Mobile: +971 58 590 1510
Email: [email protected]
Website: www.theentertainerme.com
News
Dubai, UAE – August 22, 2024 – Multiways International L.L.C., a leader in cutting-edge mobile and Web 3.0 technology, announces a strategic partnership with the ENTERTAINER, the region's leading lifestyle savings app, to celebrate the launch of their flagship Daria Bond smartphone.
This exciting collaboration brings Daria Bond customers the exclusive ‘Daria ENTERTAINER’ app, a co-branded lifestyle savings app offering access to over 3,500 Buy One Get One Free offers across the UAE, Oman, Qatar, KSA, Bahrain, and Egypt. Daria Bond owners can indulge in 2-for-1 savings at restaurants, attractions, leisure activities, spas, salons, fitness centers, hotel stays, and much more.
The Daria Bond smartphone goes beyond just a device. It features an embedded client node that empowers users to participate in secure transactions and earn rewards through a proof-of-activity consensus protocol. These rewards can be conveniently used to purchase location-specific offer packages within the Daria ENTERTAINER app – which comes pre-loaded on all devices in the UAE.
Amplify your lifestyle savings further! Daria Bond owners can also unlock exclusive subscriptions to ENTERTAINER Soleil. This program provides access and discounts at hotel pools, beach clubs, top gyms, and fitness classes across the UAE, allowing you to unwind and stay active at a fraction of the cost.
Donna Benton, Founder and CEO of the ENTERTAINER: "We're thrilled to partner with Multiways and Daria Bond to offer their users an unparalleled lifestyle savings experience through the Daria ENTERTAINER app. This collaboration perfectly aligns with our mission of providing exceptional value and enriching experiences for our members." Mr. Halil Chaglar, CEO of Multiways International L.L.C.: “We believe in innovation, transparency, collaboration, and sustainability, guiding us in creating value for our customers and the broader community. The ENTERTAINER is the perfect partner to celebrate the launch of our flagship Daria Bond smartphone with the Daria ENTERTAINER app, so our users can enhance their lifestyle and make substantial savings across the region.”About Multiways International L.L.C.
At Multiways International L.L.C., we are pioneering the future of Web 3.0 by integrating Distributed Ledger Technology (DLT) into smart devices. Our flagship product, the Daria Bond smartphone, features an embedded client node that enables users to participate in secure transactions and earn rewards through our proof of activity consensus protocol.
Our mission is to make the Web 3.0 economy accessible to everyone, regardless of their technical expertise or financial status. We believe in innovation, transparency, collaboration, and sustainability, guiding us in creating value for our customers and the broader community.
About the ENTERTAINER Business
Powered by the ENTERTAINER - the region’s leading lifestyle savings app with a network of 10,000 merchant partners globally - the ENTERTAINER business empowers over 250 global businesses with customised loyalty and rewards programs. We enable businesses to tailor programs to enhance customer acquisition, improve staff retention, and drive data-driven omnichannel engagement. Find out more about what we do here - business.theentertainerme.com.
Media Contact:
Rana Al Najjar, ENTERTAINER Business Marketing Manager
M: +971 50 557 9203
Thu Aug 22 2024
News
Dubai, UAE – 10 May 2024 - iSTYLE, the leading Apple Premium Partner in the Middle East,Africa and Central Eastern Europe, and the ENTERTAINER, the region’s leading lifestyle savings app, today announced the launch of a co-branded app, iSTYLE ENTERTAINER.
This innovative app will provide iSTYLE customers in the UAE and Oman access to save at over 200 merchants. The app will include Buy One Get One Free offers for dining, attractions, activities, salons, spas, fitness, hotel stays and more.
Ernest Sales, President of Local Office and Co-President of Retail at Midis Group said, “We’re excited to provide our loyal customers with an exceptional way to explore new experiences, save money, and get the most out of their lifestyle. The platform will offer an enhanced iSTYLE user experience allowing customers to easily find and redeem savings on the go.”
Donna Benton, Founder and CEO of the ENTERTAINER added, “When it comes to brand loyalty, consumers have adopted a no compromise on quality or value approach, and we are uniquely positioned to help clients navigate this ever-changing digital landscape. We are proud to deliver iSTYLE ENTERTAINER, a platform that can evolve with iSTYLE's vision and create a more rewarding experience for their customers.”
About iSTYLE
iSTYLE, part of the Midis Group, was established in 2005 and has grown to become one of the largest networks of Apple Premium Partner stores in Central Eastern Europe, the Middle East, and Africa (CEMEA). Together with its sister company K-Tuin in Spain, iSTYLE runs over 135 dedicated Apple points of sale across 13 countries in the region, making them the go-to destination for Apple enthusiasts who are looking for the latest and most reliable Apple products.
About the ENTERTAINER business
The ENTERTAINER business offers customised loyalty and rewards opportunities to over 250 businesses globally. We enable businesses to tailor their loyalty and rewards programs to serve their customers and staff. Whether driving customer acquisition, improving staff retention or increasing omnichannel data-driven engagement, the ENTERTAINER business delivers tangible ROI in addition to invaluable analytics and insights.
For press inquiries, please contact:
Rana Al Najjar, ENTERTAINER business Marketing Manager
Mobile: +971 50 557 9203
Email: [email protected]
Website: business.theentertainerme.com
Fri May 10 2024
News
Credit cards don’t have to just be one-dimensional, they can be used for so much!
Thanks to the HSBC ENTERTAINER app cardholders can spend smarter and get the most out of their cards. Whether it’s fun brunches, luxury spa days or exciting getaways the app can unlock a world of savings and much more! In 2021, HSBC cardholders saved more than AED41m by using the app. Now, you too can join them and save big – Click here to apply for your card today!
jHSBC cardholders also have access to the HSBC ENTERTAINER soleil program which offers unlimited access to prestigious 5-star beach clubs, premium fitness venues and numerous hotel pools across Dubai. HSBC Max Rewards cardholders get exclusive complimentary membership, whereas all other HSBC cardholders enjoy exclusive discounts for themselves and their companions or family members.
Enjoy complimentary 2 for 1 offers and much more:
Convenient food delivery offers from your favorite restaurants.
Access more than 10,000 ‘Buy 1, get 1 free’ deals across UAE and in 19 countries abroad.
Complimentary ‘Fine Dining’ and ‘Cheers’ exclusively for HSBC Black Credit cardholders.
Complimentary membership to HSBC ENTERTAINER soleil exclusively for HSBC Max Rewards cardholders.
5% off on HSBC ENTERTAINER soleil annual membership for all other HSBC credit or debit cardholders.
If you’re an existing HSBC customer, you should already be enjoying access to the app. However, if you haven’t had the chance yet, then simply follow the steps mentioned below:
Open the app store and search for HSBC ENTERTAINER.
Download the app on your device.
Access your unique nine digit code directly from the email you have received from HSBC or via your HSBC Personal Internet Banking.
Enter the specified code on the app to gain access to the various offers.
If you want to enjoy the HSBC ENTERTAINER app too and you don’t have an HSBC card, please visit www.hsbc.ae/credit-cards to find the card that best suits your needs.
For press inquiries, please contact:
Penny McNmara, Head of Marketing
Mobile: +971 58 590 1510
Email: [email protected]
Website: www.theentertainerme.com
Fri Feb 02 2024
