Fri Feb 02 2024
We have more choices than ever before! In every aspect of our lives, we have unlimited options – when ordering food, purchasing clothes, deciding where to go on holiday or even what to watch on Netflix. So where do we turn when figuring out what's the best option?
According to Statcounter GlobalStats, mobile has taken the lead at 60.66 per cent of the market with desktop devices taking up 37.08 per cent and tablets at only 2.26 per cent. Therefore, a lot of people turn to their mobiles when making decisions, learning more about their favorite brands and setting goals among other things. Brands can use this to their advantage and make an impression on the customer at the start to get into the consideration pile when people are just starting to form opinions.
If you want your customers to stay engaged with your brand, then you should figure out what’s the best way to connect with them. It’s our job as marketers to be able to gather the relevant data, analyze it and then be able to anticipate customers’ needs accordingly. It’s worth keeping in mind - push notifications are a great monetizer tool if used effectively.
What are push notifications?
A website or app will send its users or subscribers a brief message update to their devices known as a push notification. Increasing user re-engagement is the main goal of push notifications.
In recent years, push notifications have changed significantly as brands seek instant interactions with their consumers. The structure of the notification includes:
Brand’s logo
Description
Headline
CTA
How to improve customer engagement with push notifications?
Did you know that 88 per cent of users are less likely to return to a website because of poor user experience? However, with the help of push notifications, you may easily keep users on your site despite something going wrong the first time.
To get a push notification, the user does not need to perform any complicated actions. In fact, it is simple for a user to choose whether or not they wish to get updates as an opt-in option will appear when they land on the website.
Compared to other engagement channels, push notifications only need a single click from the user to reroute them to the website. Which makes it a one-step interaction between the user and the brand. Therefore, more users are pushed into the conversion funnel thanks to this streamlined strategy. Since the notifications are displayed directly on the user's screen, they don't require them to go to a dedicated platform.
How can you retarget and retain your customers with push notifications?
We all know that it’s more expensive to acquire new customers than it is to keep existing ones, which is why you shouldn't underestimate the value of push notifications. You can use push notifications to target your current customers. Retaining your customers becomes more achievable when a user receives quality updates from your website rather than some unrelated information that will cause another churn in your stats.
It's always wise to give users a reason to return to your website – send them high-quality push updates, which will help your brand to continue to retain your customers. Here’s a top tip: Send a personalized push that the user may want to see and click on the go.
What are some of the best types of push notifications?
Here are a few to consider:
Cart abandonment: A notification is sent to the customer as a reminder if an item is still in their cart.
Holiday discounts: During festive occasions, special promotions are provided to users to spark their interest and increase conversions.
Geo-targeted: When the individual comes close to the physical location of a retail store, they will immediately receive a notification.
Final takeaway:
You can track your push notification campaigns by checking:
Subscriber rate: Monitoring your daily subscriptions can also serve as an indication of the quality and relevance of the push notifications that you’re sending out.
View rates: Displays the number of users that successfully received a push notification on their screen.
Click-through rates (CTR): This shows how many users have clicked on the notification.
The best way to get more clicks and conversions involves optimizing your push notification campaigns. Some of the ways you can achieve this include using rich visual content that includes a captivating image and a CTA button that will drive the customer back to the landing page.
The truth is that push notifications can work wonders for your business and boost your sales if they are used correctly. User re-engagement can be elevated by prompt, clear and to-the-point notification updates. Just remember that you can create effective push notification campaigns by prioritizing your user's experience.
For press inquiries, please contact:
Penny McNmara, Head of Marketing
Mobile: +971 58 590 1510
Email: [email protected]
Website: www.theentertainerme.com
News
Wio Personal customers gain complimentary access to a curated selection of Buy One Get One Free offers at top restaurants, entertainment venues, attractions and wellness experiences throughout the UAE, directly within the Wio app.
Wio Bank PJSC, the UAE's leading digital bank, has partnered with ENTERTAINER, the region’s leading lifestyle savings app, to provide eligible customers with complimentary access to a curated selection of Buy One Get One Free offers, helping them save across the categories they spend on most.
Available from Monday 13 July, the benefit is integrated directly into the Wio app, giving eligible Wio customers access to 600 Buy One Get One Free offers from 200 popular merchants across fine dining, casual eats and brunches, family attractions, spas, gyms and salons throughout the UAE.
Included in the curated collection are Signor Sassi, Maison Mathis, Carnival by Tresind, Emirates Park Zoo, Sofitel Spa, Café Bateel and many more.
"The best banking benefits are the ones customers actually use. Whether that’s earning 2% cash back on everyday spending, growing their savings with some of the most competitive rates in the UAE, or now saving at their favourite restaurant or spa through the ENTERTAINER. Every benefit we offer is designed to give Wio Personal customers genuine, repeated value. This is a bank built around your life, not just your balance." - Prateek Vahie, Chief Commercial Officer at Wio Bank PJSC
"At the ENTERTAINER, we're passionate about helping people enjoy more experiences while making their money go further. Through our partnership with Wio, we're excited to extend that value to Wio customers across the UAE, giving them easy access to savings on dining, attractions and wellness experiences they can enjoy every day." - Donna Benton, Founder and CEO, the ENTERTAINER
What customers get
Wio's curated ENTERTAINER membership gives eligible customers complimentary access to:
600 Buy One Get One Free offers across 200 merchants Premium and casual dining, brunches, attractions, spas, salons and fitness experiences Coverage across Dubai, Abu Dhabi, Al Ain and the Northern Emirates Convenient access directly within the Wio app Wio Family customers get double the savings, with up to 1,200 offersBuilt around how customers can actually save
This benefit reflects Wio's approach to building Wio Personal around real, repeated value, concentrating rewards where customers spend most, at the merchants they visit regularly. The ENTERTAINER sits alongside Wio Personal's existing financial benefits, including competitive deposit rates, 2% cash back on eligible spending, and easy access to investment products through Wio Invest.
Tue Jul 14 2026
News
The new co-branded platform will provide Banque Misr UAE's VIP customers with access to lifestyle offers and savings across the UAE and Egypt.
Banque Misr UAE has partnered with the ENTERTAINER to develop the Banque Misr ENTERTAINER app, a dedicated lifestyle platform designed for its VIP customer segment.
Powered by the ENTERTAINER, the co-branded platform will provide Banque Misr UAE's VIP customers with access to lifestyle offers and savings across dining, entertainment, travel, wellness, leisure, retail and more in the UAE and Egypt.
The initiative forms part of Banque Misr UAE's commitment to enhancing its premium customer experience by integrating everyday and premium lifestyle benefits into its VIP proposition, strengthening customer engagement and loyalty.
Once launched, customers will be able to access a tailored selection of offers from leading brands and venues, unlocking greater value on the experiences and activities they enjoy most.
As demand for lifestyle-led rewards continues to grow, banks are increasingly looking beyond traditional financial services to create more engaging customer experiences. The Banque Misr ENTERTAINER app reflects this shift by combining banking benefits with everyday lifestyle value.
The ENTERTAINER business supports banks and financial institutions with customised, scalable solutions that help drive customer acquisition, engagement and retention.
Banque Misr UAE and the ENTERTAINER are working closely to bring the Banque Misr ENTERTAINER app to market, with further details to be announced in due course.
Tue Jun 23 2026
News
United Arab Emirates – United Arab Bank (UAB), one of the UAE’s oldest homegrown banks, has partnered with the ENTERTAINER, the leading lifestyle savings app in the region, to offer complimentary 12-month membership with its new Credit Cards.
This exclusive benefit unlocks thousands of Buy One Get One Free offers at top restaurants, attractions, leisure venues, hotels, spas and more across the UAE. As the only bank in the UAE providing full access to the ENTERTAINER offers nationwide, UAB is setting a new benchmark for lifestyle-driven banking rewards and reaffirming its commitment to delivering tangible, everyday value to customers.
The official signing was attended by Emre Yalcin, Head of Retail Banking at United Arab Bank; Donna Benton, Founder and CEO of the ENTERTAINER; and key executives from both organizations.
Emre Yalcin, Head of Retail Banking at UAB, commented: “Our new Credit Card proposition is built around two key pillars; rewarding the needs of families and complementing the everyday essentials of individuals. I am confident that our exclusive partnership with the ENTERTAINER will enhance both verticals, allowing our customers to enjoy a thoughtfully curated suite of benefits.”
The ENTERTAINER app features over 10,000 Buy One Get One Free offers covering dining, wellness, attractions, leisure activities, hotel stays, and everyday services. Popular venues include Ewaan, Mott32, Waldorf Astoria, KidZania, LEGOLAND®, Wild Wadi and many more — delivering a wide array of savings opportunities tailored to UAE residents.
Donna Benton, Founder and CEO of the ENTERTAINER, added: "At the ENTERTAINER, our mission has always been to make savings simple, valuable and accessible. This partnership with United Arab Bank brings that mission to life for thousands of new members across the UAE. We’re excited to help UAB Credit Card holders experience more of what they love, for less."
As the ENTERTAINER continues to grow its network of merchant partners, this collaboration highlights the shared vision of both brands, delivering real value to members while supporting business growth across the UAE. This partnership further enhances UAB’s ecosystem of strategic collaborations aimed at driving long-term value for customers.
Thu Nov 20 2025
