Fri Feb 02 2024
The gaming industry is one of the most rapidly growing industries in the world. It's currently worth hundreds of billions of dollars a year and by 2026 it will be worth approximately $321 billion.
After millions of individuals picked up their controllers to escape the boredom and solitude of COVID-19 lockdowns, social and casual gaming is now driving the expansion.
Gamification is crucial if you want to develop a loyalty program or improve an existing one to drive long-term retention and revenue. If the right strategy is used, gamification can:
Reinforce the brand’s value.
Build a positive emotional connection between the user and the brand.
Increase customer engagement through instant gratification.
What are the gaps in loyalty programs?
The majority of customer loyalty programs available today lack the transparency and engagement necessary to offer consumers experiences that are both relevant and meaningful. The reality is that the very initiatives that are designed to boost such metrics are actually having a significantly negative impact on businesses' revenue and customer retention figures.
The set-it-and-forget-it nature of today's loyalty programs, along with their lack of personalization and unclear directives, prevent them from generating the type of consumer engagement that may influence the success of their brands. Here’s where gamification comes in handy!
Why should you incorporate gamification into your loyalty program?
Gamification increases engagement when integrated properly into your loyalty program, which ultimately boosts revenue and Customer Lifetime Value (CLV). Additionally, customers are more willing to share insights with you if you provide them with a personalized experience. There are plenty of benefits that you can reap from if you decide to incorporate gamification into your loyalty program, such as:
You may achieve loyalty program performance targets more rapidly when a successful gamification campaign is in place as it includes a steady, real-time stream of insights.
The data gathered during the process can improve your understanding of your customer and their motivations. This can help you create more personalized experiences for the user by providing them with custom content.
Customers are incentivized to repeatedly engage with the brand and redeem rewards if the experience is built around them and their interests.
Is your gamification strategy successful?
After you’ve created a gamified loyalty program, keep an eye on these metrics as proof of its success:
Social media activity.
The completed engagement tasks within the game.
Number of referrals.
Number of website visits.
Annual spending total and average order value.
Purchase frequency: Online and in-store.
If you’re looking to enhance your current loyalty program or build a new one from scratch -consult with one of our loyalty marketing experts today to get more information.
For press inquiries, please contact:
Penny McNmara, Head of Marketing
Mobile: +971 58 590 1510
Email: [email protected]
Website: www.theentertainerme.com
News
Dubai, UAE – August 22, 2024 – Multiways International L.L.C., a leader in cutting-edge mobile and Web 3.0 technology, announces a strategic partnership with the ENTERTAINER, the region's leading lifestyle savings app, to celebrate the launch of their flagship Daria Bond smartphone.
This exciting collaboration brings Daria Bond customers the exclusive ‘Daria ENTERTAINER’ app, a co-branded lifestyle savings app offering access to over 3,500 Buy One Get One Free offers across the UAE, Oman, Qatar, KSA, Bahrain, and Egypt. Daria Bond owners can indulge in 2-for-1 savings at restaurants, attractions, leisure activities, spas, salons, fitness centers, hotel stays, and much more.
The Daria Bond smartphone goes beyond just a device. It features an embedded client node that empowers users to participate in secure transactions and earn rewards through a proof-of-activity consensus protocol. These rewards can be conveniently used to purchase location-specific offer packages within the Daria ENTERTAINER app – which comes pre-loaded on all devices in the UAE.
Amplify your lifestyle savings further! Daria Bond owners can also unlock exclusive subscriptions to ENTERTAINER Soleil. This program provides access and discounts at hotel pools, beach clubs, top gyms, and fitness classes across the UAE, allowing you to unwind and stay active at a fraction of the cost.
Donna Benton, Founder and CEO of the ENTERTAINER: "We're thrilled to partner with Multiways and Daria Bond to offer their users an unparalleled lifestyle savings experience through the Daria ENTERTAINER app. This collaboration perfectly aligns with our mission of providing exceptional value and enriching experiences for our members." Mr. Halil Chaglar, CEO of Multiways International L.L.C.: “We believe in innovation, transparency, collaboration, and sustainability, guiding us in creating value for our customers and the broader community. The ENTERTAINER is the perfect partner to celebrate the launch of our flagship Daria Bond smartphone with the Daria ENTERTAINER app, so our users can enhance their lifestyle and make substantial savings across the region.”About Multiways International L.L.C.
At Multiways International L.L.C., we are pioneering the future of Web 3.0 by integrating Distributed Ledger Technology (DLT) into smart devices. Our flagship product, the Daria Bond smartphone, features an embedded client node that enables users to participate in secure transactions and earn rewards through our proof of activity consensus protocol.
Our mission is to make the Web 3.0 economy accessible to everyone, regardless of their technical expertise or financial status. We believe in innovation, transparency, collaboration, and sustainability, guiding us in creating value for our customers and the broader community.
About the ENTERTAINER Business
Powered by the ENTERTAINER - the region’s leading lifestyle savings app with a network of 10,000 merchant partners globally - the ENTERTAINER business empowers over 250 global businesses with customised loyalty and rewards programs. We enable businesses to tailor programs to enhance customer acquisition, improve staff retention, and drive data-driven omnichannel engagement. Find out more about what we do here - business.theentertainerme.com.
Media Contact:
Rana Al Najjar, ENTERTAINER Business Marketing Manager
M: +971 50 557 9203
Thu Aug 22 2024
News
Dubai, UAE – 10 May 2024 - iSTYLE, the leading Apple Premium Partner in the Middle East,Africa and Central Eastern Europe, and the ENTERTAINER, the region’s leading lifestyle savings app, today announced the launch of a co-branded app, iSTYLE ENTERTAINER.
This innovative app will provide iSTYLE customers in the UAE and Oman access to save at over 200 merchants. The app will include Buy One Get One Free offers for dining, attractions, activities, salons, spas, fitness, hotel stays and more.
Ernest Sales, President of Local Office and Co-President of Retail at Midis Group said, “We’re excited to provide our loyal customers with an exceptional way to explore new experiences, save money, and get the most out of their lifestyle. The platform will offer an enhanced iSTYLE user experience allowing customers to easily find and redeem savings on the go.”
Donna Benton, Founder and CEO of the ENTERTAINER added, “When it comes to brand loyalty, consumers have adopted a no compromise on quality or value approach, and we are uniquely positioned to help clients navigate this ever-changing digital landscape. We are proud to deliver iSTYLE ENTERTAINER, a platform that can evolve with iSTYLE's vision and create a more rewarding experience for their customers.”
About iSTYLE
iSTYLE, part of the Midis Group, was established in 2005 and has grown to become one of the largest networks of Apple Premium Partner stores in Central Eastern Europe, the Middle East, and Africa (CEMEA). Together with its sister company K-Tuin in Spain, iSTYLE runs over 135 dedicated Apple points of sale across 13 countries in the region, making them the go-to destination for Apple enthusiasts who are looking for the latest and most reliable Apple products.
About the ENTERTAINER business
The ENTERTAINER business offers customised loyalty and rewards opportunities to over 250 businesses globally. We enable businesses to tailor their loyalty and rewards programs to serve their customers and staff. Whether driving customer acquisition, improving staff retention or increasing omnichannel data-driven engagement, the ENTERTAINER business delivers tangible ROI in addition to invaluable analytics and insights.
For press inquiries, please contact:
Rana Al Najjar, ENTERTAINER business Marketing Manager
Mobile: +971 50 557 9203
Email: [email protected]
Website: business.theentertainerme.com
Fri May 10 2024
News
Credit cards don’t have to just be one-dimensional, they can be used for so much!
Thanks to the HSBC ENTERTAINER app cardholders can spend smarter and get the most out of their cards. Whether it’s fun brunches, luxury spa days or exciting getaways the app can unlock a world of savings and much more! In 2021, HSBC cardholders saved more than AED41m by using the app. Now, you too can join them and save big – Click here to apply for your card today!
jHSBC cardholders also have access to the HSBC ENTERTAINER soleil program which offers unlimited access to prestigious 5-star beach clubs, premium fitness venues and numerous hotel pools across Dubai. HSBC Max Rewards cardholders get exclusive complimentary membership, whereas all other HSBC cardholders enjoy exclusive discounts for themselves and their companions or family members.
Enjoy complimentary 2 for 1 offers and much more:
Convenient food delivery offers from your favorite restaurants.
Access more than 10,000 ‘Buy 1, get 1 free’ deals across UAE and in 19 countries abroad.
Complimentary ‘Fine Dining’ and ‘Cheers’ exclusively for HSBC Black Credit cardholders.
Complimentary membership to HSBC ENTERTAINER soleil exclusively for HSBC Max Rewards cardholders.
5% off on HSBC ENTERTAINER soleil annual membership for all other HSBC credit or debit cardholders.
If you’re an existing HSBC customer, you should already be enjoying access to the app. However, if you haven’t had the chance yet, then simply follow the steps mentioned below:
Open the app store and search for HSBC ENTERTAINER.
Download the app on your device.
Access your unique nine digit code directly from the email you have received from HSBC or via your HSBC Personal Internet Banking.
Enter the specified code on the app to gain access to the various offers.
If you want to enjoy the HSBC ENTERTAINER app too and you don’t have an HSBC card, please visit www.hsbc.ae/credit-cards to find the card that best suits your needs.
For press inquiries, please contact:
Penny McNmara, Head of Marketing
Mobile: +971 58 590 1510
Email: [email protected]
Website: www.theentertainerme.com
Fri Feb 02 2024
