Fri Feb 02 2024
Over the past couple of years, there has been a steady increase in the popularity and usage of digital wallets. You might have noticed your friends and family using Apple Pay, Google Pay, PayPal, Venmo and other digital wallets for various transactions.
A recent report by Square also indicates that the pandemic has led to a major increase in cashless payments as more people have started to sway toward digital payment options due to health and safety concerns.
What is a digital wallet?
It’s exactly what it sounds like – a digital wallet consisting of your financial accounts that is easily accessible on your mobile, computer and other smart devices.
No one likes a bulky wallet or having to rummage around their purse for their debit or credit card when they’re out and about - thanks to digital wallets this will soon be a thing of the past. With a digital wallet, you can have instant access to your finances and make virtual payments on the go: Any time, anywhere!
Is it safe?
When you think about your finances, it’s only logical to want to ensure all the details pertaining to your account remain safe and secure.
So, what would happen if you misplace your phone, or someone steals it? Should you be worried about hackers gaining access to your digital wallet? Does it mean your finances are at high risk? In a nutshell, no – because mobile payments are heavily encrypted and tokenized which means they are more secure compared to physical credit and debit cards.
How does it work?
After you update your digital wallet with your personal information, the data entered is then encrypted into a unique code. Only authorized entities will have access to it. Thanks to tokenization, all the sensitive encrypted data is swapped with tokens. Each time you make a purchase, a unique token is generated and used – the best part is only the merchant’s payment gateway is able to match this token and thereby accept the payment.
Additionally, user verification (facial recognition, fingerprint or PIN) provides an added layer of security in relation to your identity and personal details.
What can you store in a digital wallet?
Here are some of the things you can store in a digital wallet:
Loyalty rewards cards.
Credit or debit cards.
Concert tickets.
Boarding passes.
Gift cards.
Coupons.
Final takeaway:
Given that the demand for contactless experiences has increased drastically during the pandemic and there is a continued upward trend with the global online shopping market set to hit $5.4 trillion by the end of 2022 – this strongly suggests that digital wallets are the wave of the future.
If you’re looking for a highly efficient, user-friendly and secure method for online payments, loyalty rewards and more, then digital wallets may just be the right option for you.
For press inquiries, please contact:
Penny McNmara, Head of Marketing
Mobile: +971 58 590 1510
Email: [email protected]
Website: www.theentertainerme.com
News
Wio Personal customers gain complimentary access to a curated selection of Buy One Get One Free offers at top restaurants, entertainment venues, attractions and wellness experiences throughout the UAE, directly within the Wio app.
Wio Bank PJSC, the UAE's leading digital bank, has partnered with ENTERTAINER, the region’s leading lifestyle savings app, to provide eligible customers with complimentary access to a curated selection of Buy One Get One Free offers, helping them save across the categories they spend on most.
Available from Monday 13 July, the benefit is integrated directly into the Wio app, giving eligible Wio customers access to 600 Buy One Get One Free offers from 200 popular merchants across fine dining, casual eats and brunches, family attractions, spas, gyms and salons throughout the UAE.
Included in the curated collection are Signor Sassi, Maison Mathis, Carnival by Tresind, Emirates Park Zoo, Sofitel Spa, Café Bateel and many more.
"The best banking benefits are the ones customers actually use. Whether that’s earning 2% cash back on everyday spending, growing their savings with some of the most competitive rates in the UAE, or now saving at their favourite restaurant or spa through the ENTERTAINER. Every benefit we offer is designed to give Wio Personal customers genuine, repeated value. This is a bank built around your life, not just your balance." - Prateek Vahie, Chief Commercial Officer at Wio Bank PJSC
"At the ENTERTAINER, we're passionate about helping people enjoy more experiences while making their money go further. Through our partnership with Wio, we're excited to extend that value to Wio customers across the UAE, giving them easy access to savings on dining, attractions and wellness experiences they can enjoy every day." - Donna Benton, Founder and CEO, the ENTERTAINER
What customers get
Wio's curated ENTERTAINER membership gives eligible customers complimentary access to:
600 Buy One Get One Free offers across 200 merchants Premium and casual dining, brunches, attractions, spas, salons and fitness experiences Coverage across Dubai, Abu Dhabi, Al Ain and the Northern Emirates Convenient access directly within the Wio app Wio Family customers get double the savings, with up to 1,200 offersBuilt around how customers can actually save
This benefit reflects Wio's approach to building Wio Personal around real, repeated value, concentrating rewards where customers spend most, at the merchants they visit regularly. The ENTERTAINER sits alongside Wio Personal's existing financial benefits, including competitive deposit rates, 2% cash back on eligible spending, and easy access to investment products through Wio Invest.
Tue Jul 14 2026
News
The new co-branded platform will provide Banque Misr UAE's VIP customers with access to lifestyle offers and savings across the UAE and Egypt.
Banque Misr UAE has partnered with the ENTERTAINER to develop the Banque Misr ENTERTAINER app, a dedicated lifestyle platform designed for its VIP customer segment.
Powered by the ENTERTAINER, the co-branded platform will provide Banque Misr UAE's VIP customers with access to lifestyle offers and savings across dining, entertainment, travel, wellness, leisure, retail and more in the UAE and Egypt.
The initiative forms part of Banque Misr UAE's commitment to enhancing its premium customer experience by integrating everyday and premium lifestyle benefits into its VIP proposition, strengthening customer engagement and loyalty.
Once launched, customers will be able to access a tailored selection of offers from leading brands and venues, unlocking greater value on the experiences and activities they enjoy most.
As demand for lifestyle-led rewards continues to grow, banks are increasingly looking beyond traditional financial services to create more engaging customer experiences. The Banque Misr ENTERTAINER app reflects this shift by combining banking benefits with everyday lifestyle value.
The ENTERTAINER business supports banks and financial institutions with customised, scalable solutions that help drive customer acquisition, engagement and retention.
Banque Misr UAE and the ENTERTAINER are working closely to bring the Banque Misr ENTERTAINER app to market, with further details to be announced in due course.
Tue Jun 23 2026
News
United Arab Emirates – United Arab Bank (UAB), one of the UAE’s oldest homegrown banks, has partnered with the ENTERTAINER, the leading lifestyle savings app in the region, to offer complimentary 12-month membership with its new Credit Cards.
This exclusive benefit unlocks thousands of Buy One Get One Free offers at top restaurants, attractions, leisure venues, hotels, spas and more across the UAE. As the only bank in the UAE providing full access to the ENTERTAINER offers nationwide, UAB is setting a new benchmark for lifestyle-driven banking rewards and reaffirming its commitment to delivering tangible, everyday value to customers.
The official signing was attended by Emre Yalcin, Head of Retail Banking at United Arab Bank; Donna Benton, Founder and CEO of the ENTERTAINER; and key executives from both organizations.
Emre Yalcin, Head of Retail Banking at UAB, commented: “Our new Credit Card proposition is built around two key pillars; rewarding the needs of families and complementing the everyday essentials of individuals. I am confident that our exclusive partnership with the ENTERTAINER will enhance both verticals, allowing our customers to enjoy a thoughtfully curated suite of benefits.”
The ENTERTAINER app features over 10,000 Buy One Get One Free offers covering dining, wellness, attractions, leisure activities, hotel stays, and everyday services. Popular venues include Ewaan, Mott32, Waldorf Astoria, KidZania, LEGOLAND®, Wild Wadi and many more — delivering a wide array of savings opportunities tailored to UAE residents.
Donna Benton, Founder and CEO of the ENTERTAINER, added: "At the ENTERTAINER, our mission has always been to make savings simple, valuable and accessible. This partnership with United Arab Bank brings that mission to life for thousands of new members across the UAE. We’re excited to help UAB Credit Card holders experience more of what they love, for less."
As the ENTERTAINER continues to grow its network of merchant partners, this collaboration highlights the shared vision of both brands, delivering real value to members while supporting business growth across the UAE. This partnership further enhances UAB’s ecosystem of strategic collaborations aimed at driving long-term value for customers.
Thu Nov 20 2025
