A lot has changed in the world of travel over the past few years. We have gone from using complicated systems to book simple airline tickets or hotel rooms that require the help of specialised professionals, to self-organizing smart experiences..
The online travel industry is a highly competitive space, worth about $564 billion, according to Statista. With steep investments and tech’s brightest and boldest minds in motion, it can be a big struggle for businesses to stand out.
Technology has spoiled travellers for choice so, in today’s ever-changing digital frontier, fostering brand loyalty is more important than ever. But the state of loyalty programmes today is becoming shoddy, and travellers are not happy about it.