Misconception: Customers acquired through referral schemes represent low-value, one-off transactions compared to other channels.

As the world continues to contain COVID-19, businesses are shifting their strategies and loyalty programs have been thrust into the spotlight. 

Selling products from an in-demand category is not a guarantee for growth. However, brands that offer a unique product, have an easy to use eCommerce site and a message that empathizes with the 'new normal' have a better chance at thriving.

Data collected by Webpals Inc indicates a unique consumer behaviour during Ramadan.

Loyalty marketing is essential to cement your market position before demand recovers, and we're busy building a loyalty marketing series to help you navigate this pandemic and provide practical information that you can (and should) implement..

Loyalty marketing is essential to cement your market position before demand recovers, and we’re busy building a content series to help you navigate this pandemic and provide practical information that you can (and should) implement today.