As customer expectations grow, improving customer experience is key to winning loyalty. Effective loyalty programs nurture customers’ relationship with the brand and maximize the perceived value and experience of the brand to the customer.
Initiatives with GEMS, Emirates Skywards Go, the ENTERTAINER business and the ENTERTAINER resulted in four nominations and one win at the prestigious Loyalty Magazine Awards, hosted at the Tower of London on June 18th, 2019.
Competition in the hospitality sector has become more fierce than ever before. Making efforts to drive footfall even more challenging for operators. It is a battle to win the business and stay on top because consumers have more dining options now..
Technology has spoiled travellers for choice so, in today’s ever-changing digital frontier, fostering brand loyalty is more important than ever. But the state of loyalty programmes today is becoming shoddy, and travellers are not happy about it.