Competition in the hospitality sector has become more fierce than ever before. Making efforts to drive footfall even more challenging for operators. It is a battle to win the business and stay on top because consumers have more dining options now..
Technology has spoiled travellers for choice so, in today’s ever-changing digital frontier, fostering brand loyalty is more important than ever. But the state of loyalty programmes today is becoming shoddy, and travellers are not happy about it.
Let’s face it, brand loyalty is a concept that has changed and continues to evolve every single day. Especially so with the advent of web and mobile. In the past, it was simpler for a business to somehow “cultivate” loyalty from its customer base..