The trend of businesses going completely digital with their loyalty programs is in response to the appreciation of data.
Let’s face it, brand loyalty is a concept that has changed and continues to evolve every single day. Especially so with the advent of web and mobile. In the past, it was simpler for a business to somehow “cultivate” loyalty from its customer base..
Misconception: Customers acquired through referral schemes represent low-value, one-off transactions compared to other channels.
As the world continues to contain COVID-19, businesses are shifting their strategies and loyalty programs have been thrust into the spotlight.
Selling products from an in-demand category is not a guarantee for growth. However, brands that offer a unique product, have an easy to use eCommerce site and a message that empathizes with the 'new normal' have a better chance at thriving.