Vodafone Qatar announced the launch of its revamped loyalty programme, Vodafone ENTERTAINER, powered by the ENTERTAINER business, available for free for 1 year to all its postpaid customers. Programme perks include personalised deals, unique..
The trend of businesses going completely digital with their loyalty programs is in response to the appreciation of data.
Let’s face it, brand loyalty is a concept that has changed and continues to evolve every single day. Especially so with the advent of web and mobile. In the past, it was simpler for a business to somehow “cultivate” loyalty from its customer base..
Misconception: Customers acquired through referral schemes represent low-value, one-off transactions compared to other channels.
As the world continues to contain COVID-19, businesses are shifting their strategies and loyalty programs have been thrust into the spotlight.
Selling products from an in-demand category is not a guarantee for growth. However, brands that offer a unique product, have an easy to use eCommerce site and a message that empathizes with the 'new normal' have a better chance at thriving.