The trend of businesses going completely digital with their loyalty programmes is in response to the appreciation of data.

The online travel industry is a highly competitive space, worth about $564 billion, according to Statista. With steep investments and tech’s brightest and boldest minds in motion, it can be a big struggle for businesses to stand out.

Customer acquisition remains a high priority in the banking sector butmost banks have come to realise that this is only the beginning of the journey.