Let’s face it, brand loyalty is a concept that has changed and continues to evolve every single day. Especially so with the advent of web and mobile. In the past, it was simpler for a business to somehow “cultivate” loyalty from its customer base..
Misconception: Customers acquired through referral schemes represent low-value, one-off transactions compared to other channels.
As the world continues to contain COVID-19, businesses are shifting their strategies and loyalty programs have been thrust into the spotlight.
Loyalty marketing is essential to cement your market position before demand recovers, and we're busy building a loyalty marketing series to help you navigate this pandemic and provide practical information that you can (and should) implement..