Before moving to the UAE in 2009 – and joining the ENTERTAINER 2 years later – I was a Store Manager at a popular clothing brand. My roles prior to that were customer service based, so you could say that I was destined to be where I am now!

The partnership sees the ENTERTAINER expand its global portfolio with a new mobile travel App, Emirates Skywards GO.

Meet Fouad, our GCC Assistant Marketing Manager, who looks after Qatar, Bahrain, Oman, Kuwait, Eastern Province KSA, Riyadh, and Jeddah.

Word of mouth has, and always will be, one of the most effective means of marketing for your brand. You’re more likely to buy something if your friend recommended it. Now, with the rise of social media, working with an influencer has become the..

The leading incentives provider and lifestyle app in the region and beyond.

As part of the ENTERTAINER marketing team, based in South Africa, I’m able to work closely with bloggers, which means that I get access to all the handy tricks they’ve got up their sleeves.

The trend of businesses going completely digital with their loyalty programmes is in response to the appreciation of data.