Jul 15, 2020 5:06:04 PM

Why Loyalty Programs Are Even More Important Amid COVID-19

Customer Engagement, Customer Loyalty, Blog Posts, Merchant Tips, Customer Experience, Loyalty Trends
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As the world continues to contain COVID-19, businesses are shifting their strategies and loyalty programs have been thrust into the spotlight. 

With customer confidence at an all time low, we've seen 29% of marketers reallocating budget from acquisition to retention. This radical change has exposed gaps in the process with 53% of marketers exploring new methods post COVID-19.

However, in the GCC we have seen some fantastic examples of how brands and their loyalty programs have evolved during these difficult times.

Here are our top three tips to evolve throughout COVID-19. 

  • Be true to your brand and purpose. Maintain and increase communication between your brand and its stakeholders (including employees), and focus on strengthening relationships with the most loyal customers.
  • Be innovative and evolve. Encourage your employees to discover new ways of working with customers, drive revenue, and to develop new technologies with the purpose of solving challenges and identifying opportunities within your industry.
  • Constantly review, assess and improve. Evaluate and streamline all assets, processes, and digital systems to improve your operations.

Whether it is customer experience changes, focusing on retention or discovering thought-leaders in different departments, business as we know it is evolving due to COVID-19 and it's important we stay ahead.

While there’s no crystal ball for these uncharted territories, there are strategies you can put into place to increase retention and customer loyalty for now and the future.

Oh, would I could describe these conceptions, could impress upon paper all that is living so full and warm within me, that it might be the mirror of my soul, as my soul is the mirror of the infinite God! O my friend -- but it is too much for my strength -- I sink under the weight of the splendour of these visions!. A wonderful serenity has taken possession of my entire soul, like these sweet mornings of spring which I enjoy with my whole heart. I am alone, and feel the charm of existence in this spot, which was created for the bliss of souls like mine.

By the trickling stream; and, as I lie close to the earth, a thousand unknown plants are noticed by me: when I hear the buzz of the little world among the stalks, and grow familiar with the countless indescribable forms of the insects and flies, then I feel the presence of the Almighty, who formed us in his own image, and the breath of that universal love which bears and sustains us, as it floats around us in an eternity of bliss; and then, my friend, when darkness overspreads my eyes, and heaven and earth seem to dwell in my soul and absorb its power, like the form of a beloved mistress, then I often think with longing.

Oh, would I could describe these conceptions

All that is living so full and warm within me, that it might be the mirror of my soul, as my soul is the mirror of the infinite God! O my friend -- but it is too much for my strength -- I sink under the weight of the splendour of these visions!. A wonderful serenity has taken possession of my entire soul, like these sweet mornings of spring which I enjoy with my whole heart. I am alone, and feel the charm of existence in this spot, which was created for the bliss of souls like mine.

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