Feb 4, 2020 2:01:22 PM

The Track, Meydan Golf Expands Digital Portfolio with the ENTERTAINER

Press Release, Press Releases, the entertainer, Customer Experience, Loyalty Trends

Following the phenomenal response to the ‘Wildcard’, The Track, Meydan Golf managed by Troon Golf has announced its partnership with the region’s largest incentives brand, the ENTERTAINER, to bolster its technology offerings and customer service for members.

The addition of the ENTERTAINER will complement the existing portfolio of golf-related lifestyle brands dedicated to enhancing the golf experience through technology, including the Wildcard, eGolf studio for custom club fitting and ClubCar golf buggies with their built in Bluetooth buggy speaker system. Golfers of The Track, Meydan Golf will enjoy over 6,700 offers on the ENTERTAINER app, along with offers at all Meydan Golf food and beverage outlets.


"As an innovative leader in golf, we are proud to continue to invest in our portfolio of golf lifestyle businesses to better serve our golfers,” said Thomas Rourke, General Manager, The Track, Meydan Golf. “Incorporating the ENTERTAINER into the comprehensive digital solutions we already offer will enhance our ability to make the game more accessible for new golfers and our existing golfers.”

The Track, Meydan Golf & the ENTERTAINERLeft to right: Paul Dillon, Global Head of Corporate Partnerships, the ENTERTAINER; Paul Wallis, International Director of Sales, the ENTERTAINER; Thomas Rouke, General Manager, The Track, Meydan Golf

“The Track, Meydan Golf is an excellent example of how a brand can use customer loyalty and rewards to tackle customer retention. Troon Golf is paving the way in innovative golf inclusion, and we are thrilled to include our exclusive offers in a one-of-a-kind membership that will expand their client base and introduce them to new demographics of golf fans” said Paul Wallis, International Director of Sales, the ENTERTAINER business.

Now among the most in-demand golf offerings in Dubai, The Track, Meydan Golf assures a strong focus on encouraging Dubai visitors and residents to try new experiences and enjoy the best of the city.

“Simply put, our primary strategy is to make golf more enjoyable and accessible to play,” said Thomas Rourke, General Manager, The Track, Meydan Golf. “the tailored offers within the ENTERTAINER app will round out our comprehensive portfolio specifically designed to serve needs of our modern golfers and their families better.”

Head to The Track, Meydan Golf to purchase a 60-day Wildcard and receive the ENTERTAINER 2020 for free on iOS or Android app store.

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