May 23, 2022 11:53:15 AM

The Science Behind 2 For 1 Offers

2 For 1 Offers, Buy 1 Get 1 Free

Who doesn’t love a good deal? Especially, one which includes an item or service that is completely free of charge. But is there more to 2 for 1 deals than what meets the eye?

According to Research Gate, buy 1, get 1 free deals also known as 2 for 1 offers tend to get more attention from customers compared to percentage deals. Additionally, Dan Ariely, an Academic and Behavioral Scientist goes on to state that zero is a special price. Even the most level-headed people start to become irrational as they begin to look at the value and benefits associated with free products/services as higher than their absolute value.

‘Free’ can defy conventional logic

An experiment carried out by researchers from the Carlson School of Management at the University of Minnesota explored the idea of how consumers responded to discounts versus giveaways. The findings indicated that people making purchases highly preferred receiving something extra for free compared to getting the item at a cheaper rate. This tells us that people truly believe that they’re in for a better deal when they get something for free instead of opting to spend less on their purchase.

Did you know? Free goods and services have extra pulling power thanks to the phenomenon known as the zero price effect. This means as consumers, our demand for an item increases drastically when it’s free.

Let’s do some math

When you convert it into a discount, the total saved from a 2 for 1 offer adds up to the same as a 25% discount on the total bill. Yet, when given the choice, most of us will still opt for the deal with the freebie as we strongly believe we are getting more for less.

To wrap up

2 for 1 deals can be exactly what you need if you are looking to purchase in bulk or have an actionable plan to consume both products/services. So, if you’re looking to do more and spend less, it might be worth signing up for an annual subscription:


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