Mall IQ, a US-based Location Intelligence and AI Platform, has signed a partnership agreement with global loyalty and rewards solutions provider, the ENTERTAINER, to provide cutting-edge location technology.
The ENTERTAINER will be able to utilize the technology to measure real time buying behaviour, before customers have made a transaction, in specific locations such as malls. In the long term, this will lead to enhanced customer loyalty as well as improved activation, retention and basket size.
Mall IQ serves banks, fintechs, payment and loyalty platforms across the globe and develops cutting edge, scalable, location-based mobile engagement, analytics and AI platforms that don’t require hardware. Serving customers in North America, Europe, the Middle East and Southeast Asia, Mall IQ’s vision is to digitize real-time purchase intent in the physical world making it insightful and actionable for mobile apps.
Batu Sat, P.h.D, Cofounder & CEO of Mall IQ. Inc. said: “Managing a loyalty app is a delicate issue. If you communicate too frequently, you risk irritating your customers. But if you don’t communicate at all, they won’t know what they are missing. Mall IQ has been supporting the ENTERTAINER to manage this delicate topic smoothly. We are extremely proud to be signing this agreement and look forward to continuing to work closely with the ENTERTAINER on future customer loyalty solutions that add value.”
The ENTERTAINER business operates in a number of different countries across the Middle East, South Africa, UK and Southeast Asia, and has a rich portfolio of clients spanning financial services, telecommunications, retail and government entities among others.
Ahmed Gaber, Chief Revenue Officer at the ENTERTAINER business, said: “We are delighted to be partnering with a market leader to incorporate solutions that optimize our loyalty programs. This technology has huge potential to transform the way we look at things like customer behaviour and will help us to better understand their needs. Thanks to our partnership with Mall IQ, we will be able to further enhance our product offerings and establish our business as a key player in the loyalty and rewards space.”
/ - ENDS - /
About the ENTERTAINER business
The ENTERTAINER business creates easy-to-use and cost-effective app platforms that leverage incentives to help connect businesses with their customers and employees.
Each platform can be adapted to suit any business, and clients can choose from a variety of features that best serve their brand and budget. The app solutions are fully customizable and may be white-labelled, co-branded or even embedded into any business’s existing app. The business division works with more than 250 partners globally and offers our clients loyalty solutions that allow them to leverage the ENTERTAINER model, venues, offers and more as a means of rewarding and delighting their employees and/or customers.
For more information, please contact:
Chris Goward, Head of PR and Corporate Communications
Mobile: +971 58 821 8276
Email: chris.g@theentertainerme.com
Website: business.theentertainerme.com
About Mall IQ Inc.
Mall IQ, Inc. is a San Francisco based Location Intelligence & AI platform empowering Financial Institutions, Fintechs, Loyalty, and Retail Platforms through digitizing the real-time purchase intent of their mobile app users in the physical world and making this intent insightful and actionable.
Serving more than 15M monthly customers in North America, Europe, Middle-East and South-East-Asia, Mall IQ helps its customers to increase their wallet share, activation, frequency of usage, and retention. As the recipient of MMA Smarties Gold Award in Location Based Services category and Marchtech Startup of the Year Award; Mall IQ, is the first party data generator platform for its customers.
Mall IQ is backed by prominent angel and institutional investors and investors such as 500 Startups, FIS and 212.vc. Mall IQ is serving global brands such as BNP Paribas, Starbucks, Carrefour, HSBC, Samsung and Estee Lauder and has strategic partnerships with KPMG, Microsoft, FIS and the ENTERTAINER.
For more information about Mall IQ, Inc.
Please visit www.malliq.com or contact info@malliq.com