Dubai, United Arab Emirates, 31 July 2023 - The ENTERTAINER business, the leading global loyalty and rewards solutions provider in the GCC and CME, the renowned multinational technology firm, are thrilled to announce a strategic partnership to empower INGO, a behavioural change sustainability platform developed by CME.
This ground-breaking collaboration will bring an abundance of lifestyle offers from across the GCC directly to the INGO platform, revolutionizing the way people engage with health and environment.
Julian Morbidelli, Director of B2B – KSA and Egypt at the ENTERTAINER business, expressed his enthusiasm about the partnership, "This fully integrated marketplace and earn and burn collaboration with CME positions INGO as a revolutionary ecosystem where healthier habits and eco-conscious choices lead to happier lives. The unique concept of incentivizing INGO members to adopt and maintain more sustainable lifestyles with exclusive rewards across the GCC is not only innovative but also creates a level of engagement like no other in the sustainability sector."
By joining forces, CME and the ENTERTAINER business aim to achieve a tangible impact, making healthy and eco-friendly living more accessible and enjoyable for individuals across the GCC region. This partnership will enable INGO to provide their users with direct access to a wide array of enticing offers on their platform, all designed to promote and encourage better daily choices.
Mahmoud Taymour, General Manager - KSA & Egypt at the ENTERTAINER business, added, “Through this strategic partnership, our goal is to promote sustainability, support the UN’s Sustainable Development Goals (SDGs), and provide innovative, tailored solutions that benefit our society and the environment. We are fully committed to uncovering more opportunities for a greener and more sustainable future.”
Highlighting the value of the partnership, Wissam Youssef, CEO of CME, commented, "Our partnership with the ENTERTAINER business aligns perfectly with our mission to leverage technology for impactful solutions. Combining the sustainability-focused benefits of INGO with the money-saving advantages offered by the ENTERTAINER enhances the value proposition for INGO members and extends our impact in the long term. This venture is a game-changer for the sustainability sector in the GCC, as it empowers individuals to prioritize their own well-being and the environment while enjoying exclusive benefits and incentives."
As INGO users achieve personalized health goals or perform eco-friendly actions, they will be able to explore and redeem various offers available in the region, leveraging the INGO rewards system. This innovative approach offers individuals an unprecedented experience, linking green and healthy with tangible rewards and savings in a unique, engaging manner for a lasting behavioural change.
The strategic partnership between CME and the ENTERTAINER business is set to transform the sustainability and development landscape in the GCC. By combining their expertise and resources, both organizations aim to inspire individuals to lead more sustainable lives, companies to build their own innovative employee engagement programs, and governments to foster healthier and greener citizen engagement in a unique rewarding journey, for both the planet and its people.
About the ENTERTAINER business:
The ENTERTAINER business creates easy-to-use and cost-effective app platforms that leverage incentives to help connect businesses with their customers and employees. Each platform can be adapted to suit any business, and clients can choose from a variety of features that best serve their brand and budget. The app solutions are fully customizable and may be white-labelled, co-branded or even embedded into any business’s existing app. The business division works with more than 250 partners globally and offers our clients loyalty solutions that allow them to leverage the ENTERTAINER model, venues, offers and more as a means of rewarding and delighting their employees and/or customers.
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We are a premium technology consulting firm. We have helped 100+ global clients, including renowned Fortune 500 companies, become leaders in their fields. Our end-to-end solutions and comprehensive enterprise services cover Staff Augmentation, Custom Software Development, Smart Devices Engineering, Customer Experience, IoT, AI, Data & Analytics, and Process Automation. With a multinational team across 8 locations, we deliver innovative and impactful projects, contributing to 8 US Patents, and serving 80 million users daily.
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