Blog

Artificial intelligence (AI) is a hot topic in the marketing world right now. As one of the key drivers of customer retention, it’s clear that it has huge potential to increase customer loyalty.

We sat down with our Head of Client Engagement & B2B Marketing, Karen Cordeiro to gain further insight into what it takes to build a successful customer engagement strategy. Read on to discover her expert thoughts on the matter.

Think about the people you are most loyal to in your life. Have you ever wondered what causes you to feel that sense of loyalty? Is it because of a rational or emotional connection? You’ll come to realize that it’s due to an emotional bond that is built over time and shared memorable moments. If...

Vodafone Qatar announced the launch of its revamped loyalty programme, Vodafone ENTERTAINER, powered by the ENTERTAINER business, available for free for 1 year to all its postpaid customers. Programme perks include personalised deals, unique rewards and access to thousands of exclusive offers at...

The trend of businesses going completely digital with their loyalty programs is in response to the appreciation of data.

As the world continues to contain COVID-19, businesses are shifting their strategies and loyalty programs have been thrust into the spotlight. 

Selling products from an in-demand category is not a guarantee for growth. However, brands that offer a unique product, have an easy to use eCommerce site and a message that empathizes with the 'new normal' have a better chance at thriving.

Data collected by Webpals Inc indicates a unique consumer behaviour during Ramadan.

Loyalty marketing is essential to cement your market position before demand recovers, and we're busy building a loyalty marketing series to help you navigate this pandemic and provide practical information that you can (and should) implement today.