Blog

The ENTERTAINER business’s Chief Revenue Officer, Vaibhav Goel, dives into how brands can assess and improve their engagement levels. Read on to discover more.

Merchants from various industries have had to adjust quickly in response to a sudden change in consumer buying behavior. The truth is, the pandemic also triggered a rapid acceleration in the adoption and usage of digital payments. As a result, many businesses started to digitize so that they could...

We are currently seeing a digital transition and the emergence of a new customer reality in the post-pandemic era. This has had a significant impact on loyalty, customer retention and marketing.

We have more choices than ever before! In every aspect of our lives, we have unlimited options – when ordering food, purchasing clothes, deciding where to go on holiday or even what to watch on Netflix. So where do we turn when figuring out what's the best option? 

We sat down with our Head of Client Engagement & B2B Marketing, Karen Cordeiro to gain further insight into what it takes to build a successful customer engagement strategy. Read on to discover her thoughts on the matter.

Think about the people you are most loyal to in your life. Have you ever wondered what causes you to feel that sense of loyalty? Is it because of a rational or emotional connection? You’ll come to realize that it’s due to an emotional bond that is built over time and shared memorable moments. If...

It’s a shame that more airlines don’t connect to passengers via an app of their own. Not just in terms of straightforward customer service (boarding passes, baggage info and the like), but also as a solution for driving revenues. Apps aren’t just a clever marketing tool for sharing news and special...

Vodafone Qatar announced the launch of its revamped loyalty programme, Vodafone ENTERTAINER, powered by the ENTERTAINER business, available for free for 1 year to all its postpaid customers. Programme perks include personalised deals, unique rewards and access to thousands of exclusive offers at...