Sep 3, 2019 11:21:26 AM

8 Simple Ways To Get Customers To Join Your Loyalty Program

Customer Engagement, Customer Loyalty, Employee Rewards, Rewards programme, Blog Posts, Top Tips, Customer Experience, Loyalty Trends
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the entertainer sign up - make it easy

In a world where competitors are a click away, customer loyalty is becoming increasingly important. A successful loyalty program can work wonders for customer retention and brand loyalty, but before you can start rewarding, you need to get them to join.

 

1. MAKE IT EASY TO JOIN
It's pretty simple. The easier it is for customers to join your loyalty program, the more likely they are to do it. Take a look at your sign up process and consider streamlining it to remove and improve any lengthy steps. 

TOP TIP: Keep the initial sign up simple and use rewards or incentives to entice them to come back and completing their full profile.

HSBC with the ENTERTAINER

 


 

2. REWARD YOUR CUSTOMERS 
When customers feel taken care of they are more inclined to buy from you again. Effective strategies are ‘spend and save’ or repeat redemption rewards to encourage increased spending, repeat program usage and brand loyalty. The important thing is understanding what your customers are looking for.

It’s important to understand which rewards your customers value most.

the ENTERTAINER - rewards

 


 

3. THE FUTURE IS HERE. GO DIGITAL.

Apps present a huge potential for brand loyalty with 70% of shoppers more likely to participate in a loyalty program if they can easily access it from their mobile phone. 

the entertainer go digital

Forbes say the “empowered consumer” is no longer easily influenced by brand and traditional advertising tactics. Consumers engage with brand loyalty programs that are easy to use and adapted for today's hyper connected world. 

Mob Ex Awards Winners - Celebrating Mobile Excellence

 


 

4. EMAIL MARKETING
Make the most of your valuable data and current email marketing campaigns and add a permanent banner or link to all your email templates reminding your customers about your loyalty program.

 

HSBC with the ENTERTAINER


 

5. BRANDING, BRANDING, BRANDING
Creating a seamless brand experience for your customers is crucial and your loyalty program should be an extension of your brand. Customers are typically attracted to visually attractive, user friendly programs so pay close attention to every touch-point and finer detail to ensure your unique branding shines through.

Emirates Skywards Go


 

6. BE SOCIALLY SAVVY
Use your existing social media channels to drive sign-ups and loyalty program awareness. It’s great way to increase your visibility and raise awareness without spending too much of your precious marketing budget.


 

TOP TIP: Why not use your Facebook cover photo to promote your loyalty program.


 

7. THANK YOU FOR JOINING
Some demographics may need a little extra push to get them over the line. If your target market are typically slow adopters, consider offering a welcome bonus to encourage sign ups. If the customer signs up in-store, train your employees to thank them for doing so. If they choose not sign up, give them a leaflet as a friendly reminder of what their purchases/loyalty could get them in the future.

Thank your customers


 

8. REMIND CUSTOMERS VERBALLY

If you have a physical location, train your staff to always ask the customers if they are loyalty program members before they complete their purchase. It is essential that adequate training is conducted so staff fully understand the loyalty program and can explain it to your customers.

remind customers about your loyalty programme verbally


 

Are you looking to create a seamless experience for your customers? Reach out to the ENTERTAINER business today. 

 

HSBC with the ENTERTAINER

Oh, would I could describe these conceptions, could impress upon paper all that is living so full and warm within me, that it might be the mirror of my soul, as my soul is the mirror of the infinite God! O my friend -- but it is too much for my strength -- I sink under the weight of the splendour of these visions!. A wonderful serenity has taken possession of my entire soul, like these sweet mornings of spring which I enjoy with my whole heart. I am alone, and feel the charm of existence in this spot, which was created for the bliss of souls like mine.

By the trickling stream; and, as I lie close to the earth, a thousand unknown plants are noticed by me: when I hear the buzz of the little world among the stalks, and grow familiar with the countless indescribable forms of the insects and flies, then I feel the presence of the Almighty, who formed us in his own image, and the breath of that universal love which bears and sustains us, as it floats around us in an eternity of bliss; and then, my friend, when darkness overspreads my eyes, and heaven and earth seem to dwell in my soul and absorb its power, like the form of a beloved mistress, then I often think with longing.

Oh, would I could describe these conceptions

All that is living so full and warm within me, that it might be the mirror of my soul, as my soul is the mirror of the infinite God! O my friend -- but it is too much for my strength -- I sink under the weight of the splendour of these visions!. A wonderful serenity has taken possession of my entire soul, like these sweet mornings of spring which I enjoy with my whole heart. I am alone, and feel the charm of existence in this spot, which was created for the bliss of souls like mine.

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