In a world where competitors are a click away, customer loyalty is becoming increasingly important. A successful loyalty program can work wonders for customer retention and brand loyalty, but before you can start rewarding, you need to get them to join.
1. MAKE IT EASY TO JOIN
It's pretty simple. The easier it is for customers to join your loyalty program, the more likely they are to do it. Take a look at your sign up process and consider streamlining it to remove and improve any lengthy steps.
TOP TIP: Keep the initial sign up simple and use rewards or incentives to entice them to come back and completing their full profile.
2. REWARD YOUR CUSTOMERS
When customers feel taken care of they are more inclined to buy from you again. Effective strategies are ‘spend and save’ or repeat redemption rewards to encourage increased spending, repeat program usage and brand loyalty. The important thing is understanding what your customers are looking for.
It’s important to understand which rewards your customers value most.
3. THE FUTURE IS HERE. GO DIGITAL.
Apps present a huge potential for brand loyalty with 70% of shoppers more likely to participate in a loyalty program if they can easily access it from their mobile phone.
Forbes say the “empowered consumer” is no longer easily influenced by brand and traditional advertising tactics. Consumers engage with brand loyalty programs that are easy to use and adapted for today's hyper connected world.
4. EMAIL MARKETING
Make the most of your valuable data and current email marketing campaigns and add a permanent banner or link to all your email templates reminding your customers about your loyalty program.
5. BRANDING, BRANDING, BRANDING
Creating a seamless brand experience for your customers is crucial and your loyalty program should be an extension of your brand. Customers are typically attracted to visually attractive, user friendly programs so pay close attention to every touch-point and finer detail to ensure your unique branding shines through.
6. BE SOCIALLY SAVVY
Use your existing social media channels to drive sign-ups and loyalty program awareness. It’s great way to increase your visibility and raise awareness without spending too much of your precious marketing budget.
TOP TIP: Why not use your Facebook cover photo to promote your loyalty program.
7. THANK YOU FOR JOINING
Some demographics may need a little extra push to get them over the line. If your target market are typically slow adopters, consider offering a welcome bonus to encourage sign ups. If the customer signs up in-store, train your employees to thank them for doing so. If they choose not sign up, give them a leaflet as a friendly reminder of what their purchases/loyalty could get them in the future.
8. REMIND CUSTOMERS VERBALLY
If you have a physical location, train your staff to always ask the customers if they are loyalty program members before they complete their purchase. It is essential that adequate training is conducted so staff fully understand the loyalty program and can explain it to your customers.