Apr 23, 2020 2:15:07 PM

Ramadan Insights: An Opportunity for Brands

Customer Engagement, Customer Loyalty, Rewards programme, Blog Posts, Top Tips, Loyalty Trends
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Data collected by Webpals Inc indicates a unique consumer behaviour during Ramadan.

Digital enables brands to reach audiences efficiently and effectively during Ramadan in three key windows;

  1. Before Ramadan
  2. During Ramadan
  3. On and around Eid al-Fitr

As we enter the second window, you should capitalize on the public’s increased consumption of online content.

Here are our top five tips for marketers looking to maximize their efforts during Ramadan:

 

ADJUST YOUR KEYWORD STRATEGY

Webpals found that during Ramadan, website traffic was up by 230% with data to indicate that conversion goes up by 30% during Ramadan.

According to Google data, comparisons with monthly averages showed search queries in the GCC almost doubled during Ramadan. ‘Online deals’ and ‘Ramadan promotions’ among the most popular search topics during the holy month.

 

ADJUST THE TIMINGS OF YOUR SOCIAL MEDIA POSTS

As you might expect, data from Webpals found a spike in social media traffic, peaking at 3 am when it reaches a 200% increase.

 

INCREASE COMMUNICATIONS WITH YOUR REPEAT CUSTOMERS

Data also points towards customer loyalty which is evidenced by a substantial rise in repeat online visits and purchases during Ramadan.

 

ADVERTISE YOUR APP

Webpals also found that shopping app downloads increased by 40% during the period. And purchases made via shopping apps increased by 35%.

 

CONVENIENCE TRUMPS LOYALTY

Consumers, especially during strange times, place a high value on convenience, no matter how loyal they are. Make sure you are ready for the increase in consumer demand during this period.

 

The final tip, relevant to all marketers, is to track and attribute success within each marketing platform in order to make Ramadan 2021 even better.

Ramadan Kareem!

Oh, would I could describe these conceptions, could impress upon paper all that is living so full and warm within me, that it might be the mirror of my soul, as my soul is the mirror of the infinite God! O my friend -- but it is too much for my strength -- I sink under the weight of the splendour of these visions!. A wonderful serenity has taken possession of my entire soul, like these sweet mornings of spring which I enjoy with my whole heart. I am alone, and feel the charm of existence in this spot, which was created for the bliss of souls like mine.

By the trickling stream; and, as I lie close to the earth, a thousand unknown plants are noticed by me: when I hear the buzz of the little world among the stalks, and grow familiar with the countless indescribable forms of the insects and flies, then I feel the presence of the Almighty, who formed us in his own image, and the breath of that universal love which bears and sustains us, as it floats around us in an eternity of bliss; and then, my friend, when darkness overspreads my eyes, and heaven and earth seem to dwell in my soul and absorb its power, like the form of a beloved mistress, then I often think with longing.

Oh, would I could describe these conceptions

All that is living so full and warm within me, that it might be the mirror of my soul, as my soul is the mirror of the infinite God! O my friend -- but it is too much for my strength -- I sink under the weight of the splendour of these visions!. A wonderful serenity has taken possession of my entire soul, like these sweet mornings of spring which I enjoy with my whole heart. I am alone, and feel the charm of existence in this spot, which was created for the bliss of souls like mine.

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