Data collected by Webpals Inc indicates a unique consumer behaviour during Ramadan.
Digital enables brands to reach audiences efficiently and effectively during Ramadan in three key windows;
- Before Ramadan
- During Ramadan
- On and around Eid al-Fitr
As we enter the second window, you should capitalize on the public’s increased consumption of online content.
Here are our top five tips for marketers looking to maximize their efforts during Ramadan:
ADJUST YOUR KEYWORD STRATEGY
Webpals found that during Ramadan, website traffic was up by 230% with data to indicate that conversion goes up by 30% during Ramadan.
According to Google data, comparisons with monthly averages showed search queries in the GCC almost doubled during Ramadan. ‘Online deals’ and ‘Ramadan promotions’ among the most popular search topics during the holy month.
ADJUST THE TIMINGS OF YOUR SOCIAL MEDIA POSTS
As you might expect, data from Webpals found a spike in social media traffic, peaking at 3 am when it reaches a 200% increase.
INCREASE COMMUNICATIONS WITH YOUR REPEAT CUSTOMERS
Data also points towards customer loyalty which is evidenced by a substantial rise in repeat online visits and purchases during Ramadan.
ADVERTISE YOUR APP
Webpals also found that shopping app downloads increased by 40% during the period. And purchases made via shopping apps increased by 35%.
CONVENIENCE TRUMPS LOYALTY
Consumers, especially during strange times, place a high value on convenience, no matter how loyal they are. Make sure you are ready for the increase in consumer demand during this period.
The final tip, relevant to all marketers, is to track and attribute success within each marketing platform in order to make Ramadan 2021 even better.