Let us introduce you to our secret weapon; WORKFLOWS.
A workflow is a series of emails triggered by actions or data. They can help you turn subscribers into avid readers and, convert avid readers into clients. Workflows not only help boost your bottom line; they will also save a ton of precious time.
In this post, we'll take you through two key workflows you can quickly implement today.
WELCOME EMAIL WORKFLOW
When someone subscribes to your blog, welcome them into your brand through an email workflow. Ensure your welcome workflow ticks the following boxes:
- Thank the subscriber for joining
- Inform the subscriber what they can expect from your blog
- Share links back to your content so they can get right into your thought-leadership
Here's an example of our welcome email. Upon subscribing to our blog, the email below is sent immediately:
We then send four more emails over the next seven days, depending on the subscriber action or data. As 82% of consumers stop using a brand after a below-average experience, it is critical to follow up to keep the lead engaged.
Your welcome email will likely determine whether a subscriber continues to engage with your brand and your workflow can do everything to get it right.
When you capture a new lead, they might not be ready to make a purchase decision, but your lead nurturing workflow can help.
Use your workflow to move new leads down your funnel. First, focus on your middle-of-the-funnel content, such as case studies and how-to-guides. After a few triggers, finish the workflow with a gentle nudge email such as a product trial or a meeting link with an industry specialist.
Creating valuable emails requires you to dig deep into your customer personas to understand the persona behind the lead.
By segmenting your leads into lists, you can create personalized workflows for consumers based on their interests. For example, we segment our leads into workflows based on our main business verticals; telecommunications, finance, retail & FMCG, travel and HR.
Building workflows to engage with your audience is an excellent way to keep people interested in what you have to offer. As you create your workflows, think about how you can communicate the moment they click subscribe, and you're guaranteed to have an engaged audience eagerly awaiting your emails.