- My ROUND app will provide customers with hundreds of exclusive discounts across the country.
South Africa, 26th September 2022 – Liquor powerhouse, Bacardi, has partnered with global loyalty and rewards solutions provider, the ENTERTAINER business, to provide customers with hundreds of exclusive Bacardi offers across South Africa.
Bacardi customers will be able to access more than 200 offers at hundreds of bars and clubs in South Africa. Members of the app can look forward to two unique offers, where they can gain access to Buy One Get One and percentile offers on a Bombay Sapphire cocktail or a Bacardi cocktail among many other offers, allowing consumers to unwind and enjoy a new tasting experience.
Julian Morbidelli, Head of B2B – South Africa at the ENTERTAINER business, said: “This partnership is truly unique in the sense that customers are engaging with Bacardi on a whole new level, being incentivized for trial and consumption in the on-trade environment is something new and exciting for members and brands alike. We are very excited about this partnership.”
The newly launched app will be available across various app stores and will be free to download. The Bacardi My ROUND app is also an easy-to-use app powered by the ENTERTAINER that includes features such as a savings calculator, maps, favorite outlets, a user-friendly redemption mechanism and much more!
Commenting on the partnership, Kyle O’Reilly, Head of On Trade at Bacardi South Africa, said: “This is a very exciting partnership, and a first for both Bacardi and The Entertainer. This collaboration gives us the opportunity to engage with consumers in a unique way, offers consumers the opportunity to try new drinks from our portfolio and is all backed through data. The future potential for collaborations like this is endless and we look forward to new and innovative ways to continue bringing personalized experiences to our consumers. This is a game changer for us in the South African market.”
About the ENTERTAINER business
The ENTERTAINER business creates easy-to-use and cost-effective app platforms that leverage incentives to help connect businesses with their customers and employees. Each platform can be adapted to suit any business, and clients can choose from a variety of features that best serve their brand and budget. The app solutions are fully customizable and may be white-labelled, co-branded or even embedded into any business’s existing app. The business division works with more than 250 partners globally and offers our clients loyalty solutions that allow them to leverage the ENTERTAINER model, venues, offers and more as a means of rewarding and delighting their employees and/or customers.
For more information, please contact:
Chris Goward, Head of PR and Corporate Communications
Mob: +971 58 821 8276
About Bacardi South Africa
Bacardi South Africa (PTY) LTD is a subsidiary of Bacardi Limited. Bacardi Limited, the largest privately held spirits company in the world, produces and markets internationally recognized spirits and wines. The Bacardi Limited brand portfolio comprises more than 200 brands and labels, including BACARDÍ® rum, GREY GOOSE® vodka, PATRÓN® tequila, DEWAR’S® Blended Scotch whisky, BOMBAY SAPPHIRE® gin, MARTINI® vermouth and sparkling wines, CAZADORES® 100% blue agave tequila, and other leading and emerging brands including WILLIAM LAWSON’S® Scotch whisky, ST-GERMAIN® elderflower liqueur, and ERISTOFF® vodka.
Founded 160 years ago in Santiago de Cuba, family-owned Bacardi Limited currently employs more than 8,000, operates production facilities in 10 countries, and sells its brands in more than 170 countries. Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited. Visit http://www.bacardilimited.com or follow us on Twitter, LinkedIn or Instagram.
LIVE PASSIONATELY. DRINK RESPONSIBLY. BACARDÍ, AND THE BAT DEVICE ARE REGISTERED TRADEMARKS OF BACARDÍ & COMPANY LIMITED. BACARDÍ, THE BAT DEVICE AND OTHER MARKS RELATED TO BACARDI GROUP PRODUCTS QUOTED IN THIS PRESS RELEASE ARE TRADEMARKS OF BACARDI & COMPANY LIMITED OR OF OTHER SUBSIDIARIES OF BACARDI LIMITED.