Oct 27, 2021 1:23:59 PM

Ahmedoo Biggie x SG Rap About Their Favourite UAE Brand Is An Instant Classic


The ENTERTAINER strikes again by adding humour to the creative industry with its latest campaign to launch its subscription model, collaborating, with Emirati rap artist, Ahmedoo Biggie x SG.

Earlier this week, the ENTERTAINER released a teaser, and now, the full ad is here.

The ENTERTAINER creative director, Sarah Pollard, said, "We feel that the time is right for some light-heartedness and what better way to step things up a notch in the region than collaborating with Emirati talent. Ahmedoo Biggie x SG created a song that allows us to connect with a younger, more urban consumer demographic while also providing a bit of fun for our existing customers. We love that they wrote lyrics that are synonymous with the ENTERTAINER brand and made it personal to them."

Created by Yafei Productions, (Ahmed Yafei and Firas Alzubaidi) and Ahmed Abdulqader an award-winning Emirati director along with the in-house creative team at the ENTERTAINER, the spot shows SG as he dines with a group of friends, prompting him to demand paying the bill as he uses his ENTERTAINER discount. The rapper proceeds to profess his love for the ENTERTAINER's popular buy-one-get-one-free offers through his lyrics, "double it up".

Watch it here:


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