Blog

It’s a shame that more airlines don’t connect to passengers via an app of their own. Not just in terms of straightforward customer service (boarding passes, baggage info and the like), but also as a solution for driving revenues. Apps aren’t just a clever marketing tool for sharing news and special...

The ‘xperience with the ENTERTAINER’ app will provide premium Visa cardholders access to an increased number of deals and enhanced user experience

Vodafone Qatar announced the launch of its revamped loyalty programme, Vodafone ENTERTAINER, powered by the ENTERTAINER business, available for free for 1 year to all its postpaid customers. Programme perks include personalised deals, unique rewards and access to thousands of exclusive offers at...

Global digital lifestyle brand, the ENTERTAINER and PointsPay, Loylogic’s innovative loyalty e-payment platform, announce an exciting new partnership that now offers members the chance to use their loyalty program ‘points’ and ‘miles’ to purchase on the ENTERTAINER.PointsPay by Loylogic is a...

COVID-19 has caused an unprecedented change in tourism and reopening in a way that is safe, attractive, and economically viable requires coordination at a level not seen before.

An interview with Lara GambardellaHead of Travel, the ENTERTAINER

2020 has been a challenging year, and the tourism industry has been severely affected by Covid-19. Do you have advice for how travellers can support meaningful businesses even as travel has become difficult

The trend of businesses going completely digital with their loyalty programs is in response to the appreciation of data.

Let’s face it, brand loyalty is a concept that has changed and continues to evolve every single day. Especially so with the advent of web and mobile. In the past, it was simpler for a business to somehow “cultivate” loyalty from its customer base through non-differentiated discounts and other such...

Misconception: Customers acquired through referral schemes are typically low-value, one-off transactions.